144 0001829946 XXXXXXXX LIVE 0001818383 MediaAlpha, Inc. 001-39671 700 SOUTH FLOWER STREET SUITE 640 LOS ANGELES CA 90017 619-393-9368 Yi Steven Officer Director Common Charles Schwab & Co., Inc.

3000 Schwab Way Westlake TX 76262

96000 1238671.00 54062155 07/01/2026 NYSE Common 10/30/2021 Restricted Stock Lapse MediaAlpha, Inc. N 75883 10/30/2021 Equity Compensation Common 08/15/2024 Restricted Stock Lapse MediaAlpha, Inc. N 20117 08/15/2024 Equity Compensation N Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 04/01/2026 4000 36587.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 04/06/2026 4000 37365.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 04/07/2026 4000 37843.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 04/08/2026 4000 39128.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 04/13/2026 4000 36279.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 04/14/2026 4000 37881.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 04/15/2026 4000 38732.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 04/20/2026 28543 287013.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 04/21/2026 16047 161670.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 04/22/2026 4000 39503.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 04/27/2026 33663 336238.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 04/28/2026 6565 65650.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 04/29/2026 26739 267289.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 05/04/2026 4000 36200.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 05/05/2026 4000 35720.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 05/06/2026 4000 36545.00 Steven Yi

700 SOUTH FLOWER STREET, SUITE 640 LOS ANGELES CA 90017

MediaAlpha, Inc 06/16/2026 24000 240176.00 07/01/2026 03/12/2026 Steven Yi