Company research
TrueCar, Inc.
CIK 1327318Updated Sep 27, 2026
Name history
Zag com Inc · through Jun 15, 2010
Filing activity
Latest filing
50 filings on record · 15-12G, 4, S-8 POS, 8-K, 25-NSE, DEFA14A.
About the company
TrueCar is a leading automotive digital marketplace that lets auto buyers and sellers connect to its nationwide network of Certified Dealers. With access to an expansive inventory provided by its Certified Dealers, TrueCar is building the industry's most personalized and efficient auto shopping experience as it seeks to bring more of the process online. Consumers who visit its marketplace will find a suite of vehicle discovery tools, price ratings and market context on new, used and Certified Pre-Owned vehicles. When they are ready, shoppers in TrueCar's marketplace can connect with a Certified Dealer in its network, who shares the belief that truth, transparency and fairness are the foundation of a great auto shopping experience. As part of its marketplace, TrueCar powers auto-buying programs for over 250 leading brands, including Sam's Club, AAA and Navy Federal Credit Union.
Recent filings
Show 5 more recent filings
Financials
FY 2024 · USDSource
Source
Source
Source
Source
balance sheet · annual statements
| Line item | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|
| ASSETS | ||||
| AssetsUSD | 159,691,000Source | 204,320,000Source | 251,527,000Source | 387,670,000Source |
| Property, Plant and Equipment, NetUSD | 15,735,000Source | 18,880,000Source | 18,902,000Source | 19,155,000Source |
| GoodwillUSD | — | — | 0Source | 51,205,000Source |
| Intangible Assets, Net (Excluding Goodwill)USD | 1,970,000Source | 8,375,000Source | 13,969,000Source | 4,950,000Source |
| Current assets: | ||||
| Cash and Cash Equivalents, at Carrying ValueUSD | 111,835,000Source | 136,964,000Source | 175,518,000Source | 245,217,000Source |
| Accounts Receivable, after Allowance for Credit Loss, CurrentUSD | 15,742,000Source | 18,264,000Source | 13,786,000Source | 16,710,000Source |
| Assets, CurrentUSD | 135,128,000Source | 163,082,000Source | 197,835,000Source | 269,938,000Source |
| Operating Lease, Right-of-Use AssetUSD | 2,351,000Source | 10,132,000Source | 16,940,000Source | 23,605,000Source |
| Other Assets, NoncurrentUSD | 4,507,000Source | 3,851,000Source | 3,881,000Source | 4,317,000Source |
| LIABILITIES AND EQUITY | ||||
| LiabilitiesUSD | 41,554,000Source | 44,105,000Source | 54,260,000Source | 57,884,000Source |
| Stockholders’ equity: | ||||
| Preferred Stock, Value, IssuedUSD | 0Source | 0Source | 0Source | 0Source |
| Common Stock, Value, IssuedUSD | 9,000Source | 9,000Source | 9,000Source | 10,000Source |
| Retained Earnings (Accumulated Deficit)USD | -593,346,000Source | -562,298,000Source | -512,532,000Source | -393,847,000Source |
| Stockholders' Equity Attributable to ParentUSD | 118,137,000Source | 160,215,000Source | 197,267,000Source | 329,786,000Source |
| Additional Paid in Capital, Common StockUSD | 711,474,000Source | 722,504,000Source | 709,790,000Source | 723,623,000Source |
| Liabilities and EquityUSD | 159,691,000Source | 204,320,000Source | 251,527,000Source | 387,670,000Source |
| Current liabilities: | ||||
| Liabilities, CurrentUSD | 32,893,000Source | 28,978,000Source | 30,779,000Source | 31,481,000Source |
| Operating Lease, Liability, CurrentUSD | 2,964,000Source | 3,240,000Source | 4,514,000Source | 5,253,000Source |
| Accounts Payable, CurrentUSD | 7,928,000Source | 6,875,000Source | 8,655,000Source | 11,364,000Source |
| Operating Lease, Liability, NoncurrentUSD | 8,313,000Source | 11,169,000Source | 18,500,000Source | 26,300,000Source |
| Deferred Income Tax Liabilities, NetUSD | — | — | 0Source | 103,000Source |
| Other Liabilities, NoncurrentUSD | 348,000Source | 3,958,000Source | 4,981,000Source | 0Source |
| Additional Financial Items | ||||
| Accrued Liabilities, CurrentUSD | 17,109,000Source | 12,196,000Source | 10,232,000Source | 9,677,000Source |
| Deferred Tax Liabilities, NetUSD | 0Source | 0Source | 0Source | 103,000Source |
cash flow · annual statements
| Line item | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|
| Cash flows from operating activities: | ||||
| Adjustments to reconcile net income to net cash provided by operating activities: | ||||
| Depreciation, Depletion and AmortizationUSD | 18,035,000Source | 17,699,000Source | 16,520,000Source | 16,279,000Source |
| Share-based Payment Arrangement, Noncash ExpenseUSD | 11,730,000Source | 14,299,000Source | 17,681,000Source | 20,395,000Source |
| Changes in operating assets and liabilities: | ||||
| Increase (Decrease) in Accounts ReceivableUSD | -1,948,000Source | 5,174,000Source | -2,210,000Source | -15,685,000Source |
| Increase (Decrease) in Accounts PayableUSD | 910,000Source | -1,767,000Source | -2,750,000Source | -1,806,000Source |
| Deferred Income Tax Expense (Benefit)USD | 0Source | 0Source | -2,358,000Source | 63,000Source |
| Net Cash Provided by (Used in) Operating ActivitiesUSD | 7,701,000Source | -22,414,000Source | -29,137,000Source | 14,194,000Source |
| Cash flows from investing activities: | ||||
| Payments to Acquire Businesses, Net of Cash AcquiredUSD | 0Source | 0Source | 12,093,000Source | — |
| Net Cash Provided by (Used in) Investing ActivitiesUSD | -7,860,000Source | -11,809,000Source | -8,028,000Source | -4,205,000Source |
| Payments to Acquire Property, Plant, and EquipmentUSD | 7,860,000Source | 11,809,000Source | 11,680,000Source | 10,689,000Source |
| Cash flows from financing activities: | ||||
| Payment, Tax Withholding, Share-based Payment ArrangementUSD | 3,330,000Source | 3,133,000Source | 2,930,000Source | 5,320,000Source |
| Payments for Repurchase of Common StockUSD | 20,091,000Source | 0Source | 29,783,000Source | 31,943,000Source |
| Net Cash Provided by (Used in) Financing ActivitiesUSD | -24,970,000Source | -4,331,000Source | -32,534,000Source | -38,086,000Source |
| Cash, Cash Equivalents, Restricted Cash and Restricted Cash Equivalents, Period Increase (Decrease), Including Exchange Rate EffectUSD | -25,129,000Source | -38,554,000Source | -69,699,000Source | -28,097,000Source |
| Cash, Cash Equivalents, Restricted Cash and Restricted Cash EquivalentsUSD | 111,835,000Source | 136,964,000Source | 175,518,000Source | 245,217,000Source |
| Supplemental disclosure of cash flow information: | ||||
| Income Taxes Paid, NetUSD | -13,000Source | 180,000Source | -131,000Source | — |
| Additional Financial Items | ||||
| Share-based Payment Arrangement, ExpenseUSD | 11,730,000Source | 14,299,000Source | 17,681,000Source | 20,395,000Source |
| Amortization of Intangible AssetsUSD | 6,406,000Source | 5,594,000Source | 3,481,000Source | 1,650,000Source |
| Gain (Loss) on Sale of Assets and Asset Impairment ChargesUSD | -6,880,000Source | -2,376,000Source | 0Source | -1,682,000Source |
| Gain (Loss) on Termination of LeaseUSD | 0Source | 1,573,000Source | — | — |
| General and Administrative ExpenseUSD | 43,127,000Source | 40,321,000Source | 44,087,000Source | 48,747,000Source |
| GoodwillUSD | — | — | 0Source | 51,205,000Source |
| Goodwill, Impairment LossUSD | 0Source | 0Source | 59,775,000Source | 0Source |
| Income (Loss) from Continuing Operations, Net of Tax, Attributable to ParentUSD | — | -49,766,000Source | -118,685,000Source | -38,369,000Source |
| Income (Loss) from Discontinued Operations, Net of Tax, Attributable to ParentUSD | — | 0Source | 0Source | 40,000Source |
| Income (Loss) from Equity Method InvestmentsUSD | 0Source | 0Source | 1,845,000Source | -5,404,000Source |
| Income Tax Expense (Benefit)USD | 15,000Source | 17,000Source | -2,560,000Source | 206,000Source |
| Investment Income, InterestUSD | 6,147,000Source | 6,718,000Source | 2,565,000Source | 52,000Source |
| Net Income (Loss) Attributable to ParentUSD | -31,048,000Source | -49,766,000Source | -118,685,000Source | -38,329,000Source |
| Operating Lease, Impairment LossUSD | 6,900,000Source | 2,400,000Source | 1,700,000Source | 1,700,000Source |
| Proceeds from Stock Options ExercisedUSD | 61,000Source | 710,000Source | 179,000Source | 1,391,000Source |
| Share-based Payment Arrangement, Expensed and Capitalized, AmountUSD | 12,458,000Source | 15,137,000Source | 18,700,000Source | 21,691,000Source |
income statement · annual statements
| Line item | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|
| Total RevenueUSD | 175,598,000Source | 158,706,000Source | 161,524,000Source | 231,698,000Source |
| Operating Income (Loss)USD | -37,180,000Source | -56,467,000Source | -125,695,000Source | -33,478,000Source |
| Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling InterestUSD | -31,033,000Source | -49,749,000Source | -121,245,000Source | -38,163,000Source |
| Income Tax Expense (Benefit)USD | 15,000Source | 17,000Source | -2,560,000Source | 206,000Source |
| Net Income (Loss) Attributable to ParentUSD | -31,048,000Source | -49,766,000Source | -118,685,000Source | -38,329,000Source |
| Earnings Per Share, BasicUSD per share | -0.34Source | — | — | — |
| Earnings Per Share, DilutedUSD per share | -0.34Source | — | — | — |
| Weighted Average Number of Shares Outstanding, Basicshares | 90,159,000Source | 89,766,000Source | — | — |
| Weighted Average Number of Shares Outstanding, Dilutedshares | 90,159,000Source | 89,766,000Source | — | — |
| Additional Financial Items | ||||
| Amortization of Intangible AssetsUSD | 6,406,000Source | 5,594,000Source | 3,481,000Source | 1,650,000Source |
| Cost of Goods and Service, Excluding Depreciation, Depletion, and AmortizationUSD | 26,388,000Source | 15,856,000Source | 16,213,000Source | 22,239,000Source |
| Costs and ExpensesUSD | 212,778,000Source | 215,173,000Source | 287,219,000Source | 265,176,000Source |
| Current Income Tax Expense (Benefit)USD | 15,000Source | 17,000Source | -202,000Source | 143,000Source |
| General and Administrative ExpenseUSD | 43,127,000Source | 40,321,000Source | 44,087,000Source | 48,747,000Source |
| Goodwill, Impairment LossUSD | 0Source | 0Source | 59,775,000Source | 0Source |
| Income (Loss) from Continuing Operations, Net of Tax, Attributable to ParentUSD | — | -49,766,000Source | -118,685,000Source | -38,369,000Source |
| Income (Loss) from Continuing Operations, Per Basic ShareUSD per share | — | -0.55Source | — | — |
| Income (Loss) from Continuing Operations, Per Diluted ShareUSD per share | — | -0.55Source | — | — |
| Income (Loss) from Discontinued Operations, Net of Tax, Attributable to ParentUSD | — | 0Source | 0Source | 40,000Source |
| Income (Loss) from Equity Method InvestmentsUSD | 0Source | 0Source | 1,845,000Source | -5,404,000Source |
| Investment Income, InterestUSD | 6,147,000Source | 6,718,000Source | 2,565,000Source | 52,000Source |
| Marketing and Advertising ExpenseUSD | 31,200,000Source | 31,300,000Source | 34,500,000Source | 57,200,000Source |
| Other IncomeUSD | 0Source | 0Source | 40,000Source | 667,000Source |
| Selling and Marketing ExpenseUSD | 95,585,000Source | 99,050,000Source | 104,534,000Source | 136,479,000Source |
| Share-based Payment Arrangement, Expensed and Capitalized, AmountUSD | 12,458,000Source | 15,137,000Source | 18,700,000Source | 21,691,000Source |