COTY INC

Item 1.01. Entry into a Material Definitive Agreement. Sale and Purchase Agreement On December 18, 2025, Coty JV Holding S.à r.l., a société à responsabilité limitée incorporated under the laws of Switzerland (“Coty JV”), an indirect subsidiary of Coty Inc. (the “Company”), entered into a Purchase and Sale Agreement (the “Agreement”) with Tides Holdco Limited, an exempted company incorporated under the laws of the Cayman Islands (“Buyer”), and Rainbow JVCo Limited, a private limited company incorporated under the laws of Jersey (“Rainbow JVCo”), pursuant to which, among other things, Buyer will purchase from Coty JV 7,747,552.2297 shares of Class 1 Ordinary Shares, 53,056,845.8482 shares of A1 Preference Shares and 423,419,953.0856 shares of B1 Preference Shares in the capital of Rainbow JVCo (the “Sale Shares”) in exchange for (i) an aggregate amount of cash equal to $750,000,000 and (ii) a consideration loan note issued by Buyer, which will subsequently be contributed to Buyer as a contribution in kind in exchange for, or immediately after, the issuance of shares by Buyer to Coty JV in accordance therewith. Buyer and Coty JV each have made certain customary representations and warranties in the Agreement, including without limitation as to ownership of the Sale Shares (for Coty JV), due organization and existence and authority to enter into the Agreement. The foregoing summary of the Agreement is qualified in its entirety by the full text of the Agreement, which is attached hereto as Exhibit 2.1 and incorporated herein by reference. Termination Agreement On December 18, 2025, Coty JV entered into a Deed of Termination in respect of the termination of that certain Shareholders’ Agreement, dated as of March 31, 2021, as amended, varied, restated, supplemented or otherwise modified from time to time, relating to Rainbow JVCo, with the Company, Rainbow Capital Group Limited, Rainbow JVCo and Rainbow UK Bidco Limited. Shareholders’ Agreement On December 18, 2025, Coty JV entered into a shareholders’ agreement relating to Buyer (the “Buyer SHA”), with Tides Holdco Blocker Limited, an exempted company incorporated under the laws of the Cayman Islands (“KKR Member”) and Buyer. Pursuant to the Buyer SHA, for as long as Coty JV owns shares in Buyer, Coty JV will have (i) consent rights with respect to certain corporate actions proposed to be taken by Buyer and (ii) the right to designate one individual as a non-voting observer to the board of Buyer, provided that KKR Member shall at all times have the right to appoint all of the directors of the board of Buyer (and any committee thereof). Pursuant to the Buyer SHA, all Distributions (as defined therein) shall be made (i) first, to the shareholders holding preference shares, up to an agreed cap, and (ii) second, to the shareholders holding ordinary shares, in each case on a pro rata basis and subject to the Maximum Return (as defined therein). Immediately following the closing of the transactions contemplated by the Agreement, Coty JV will hold 45% of the ordinary shares of Buyer. Pursuant to the Buyer SHA, if KKR Member proposes to transfer (i) a controlling interest in Buyer to a third party, KKR Member may require Coty JV to transfer all of its interest in Buyer to such third party on the same economic terms or (ii) any interest in Buyer to a third party, then Coty JV will have the right to sell a pro-rata portion of its interests in Buyer to such third party on the same economic terms. The foregoing summary of the Buyer SHA is qualified in its entirety by the full text of the Buyer SHA, which is attached hereto as Exhibit 10.1 and incorporated herein by reference.

Item 2.06 Material Impairments. In connection with the entry into the Agreement, as discussed under Item 1.01 of this Current Report on Form 8-K, the Company expects to record a material non-cash impairment charge in the second quarter ended December 31, 2025 in an estimated amount of approximately $200 million. This is a preliminary estimate and the actual amount may change as the Company finalizes its calculation of the impairment charge. The Company expects to provide further detail in its Quarterly Report on Form 10-Q for the quarter ending December 31, 2025.

Item 8.01 Other Events. On December 19, 2025, the Company issued a press release announcing the execution of the Agreement. A copy of the press release is attached hereto as Exhibit 99.1.