Trade Desk, Inc.

Item 2.02 Results of Operations and Financial Condition. On August 7, 2025, The Trade Desk, Inc. (the “Company”) issued a press release announcing its financial results for the quarter ended June 30, 2025. A copy of the press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K. The information in this Current Report on Form 8-K and Exhibit 99.1 attached hereto is intended to be furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such filing.

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. (d) On August 2, 2025, the Company’s Board of Directors (the “Board”) appointed Omar Tawakol to the Board as a Class II director, effective August 11, 2025. Mr. Tawakol was appointed to a newly created vacancy on the Board resulting from an increase in the size of the Board from seven (7) directors to eight (8) directors. As a result of his appointment to the Board, Mr. Tawakol will be entitled to participate in the Company’s non-employee director compensation program (the “Program”). Pursuant to the Program, Mr. Tawakol will be entitled to receive annual compensation of $50,000 for his service on the Board. Additionally, pursuant to the Program and under the Company’s 2025 Incentive Award Plan, Mr. Tawakol will be eligible to receive (i) an initial equity grant valued at $290,000, which he may elect to receive in the form of restricted stock, restricted stock units, stock options or a mix of one-half restricted stock or restricted stock units and one-half options, which will generally vest in substantially equal quarterly installments over the three-year period following the grant, and (ii) an annual equity grant of $290,000, prorated from the date of appointment to the Company’s next annual meeting of stockholders, which he may elect to receive in the form of restricted stock, restricted stock units, stock options or a mix of one-half restricted stock or restricted stock units and one-half options, which will vest in full on the date of the Company’s next annual meeting of stockholders. The Company will also enter into an indemnification agreement with Mr. Tawakol in substantially the same form entered into with the other directors of the Company. There are no arrangements or understandings between Mr. Tawakol, on the one hand, and any other persons, on the other hand, pursuant to which Mr. Tawakol was selected as a director. Mr. Tawakol currently serves as the chief executive officer of Rembrand, Inc., a software technology company specializing in virtual product ads in which the Company holds less than 2% of the ownership interest following an approximate $1.0 million investment by the Company during the year ended December 31, 2024. Mr. Tawakol is otherwise not a party to any transaction required to be disclosed pursuant to Item 404(a) of Regulation S-K. Mr. Tawakol has no family relationship with any director or executive officer of the Company. Mr. Tawakol has not been appointed to serve on any committee of the Board. A copy of the press release announcing Mr. Tawakol’s appointment is filed as Exhibit 99.2 to this Current Report on Form 8-K.