Company research
AMERICAN REBEL HOLDINGS INC
CIK 1648087Updated Sep 27, 2026
SecuritiesAREB · OTC · equityAREBW · OTC · warrant
Name history
CUBESCAPE INC · through Jan 5, 2017
AREB price & chart
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OTC:AREB on TradingView ↗About the company
The Company is setting out to establish itself as “America’s Patriotic Brand.” American Rebel is a lifestyle brand that we believe presents our customers the opportunity to express their values with the products they buy. We currently operate primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products. American Rebel acquired Champion Safe Company, Inc., a Utah corporation (“Champion Safe”), and its associated entities on July 29, 2022. This acquisition dramatically grew the Company’s revenues and built a solid base to position the Company for future growth. Additionally, the Company designs and produces branded apparel and accessories.
In the news
AMERICAN REBEL HOLDINGS, INC. (NASDAQ: AREB; AREBW) PROVIDES STOCKHOLDER UPDATE FOLLOWING 1-FOR-100 REVERSE STOCK SPLIT, CURRENT COMMON SHARES OUTSTANDING TO 227,554 (POST REVERSE), AND DISCLOSES ADDITIONAL NASDAQ STAFF DETERMINATION ↗
Recent filings
Entry into a Material Definitive Agreement · Unregistered Sales of Equity Securities · Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements · Regulation FD Disclosure
Items 1.01, 3.02, 5.02, 7.01, 9.01
4 filing
Entry into a Material Definitive Agreement · Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement · Unregistered Sales of Equity Securities · Regulation FD Disclosure · Other Events
Items 1.01, 2.03, 3.02, 7.01, 8.01, 9.01
Entry into a Material Definitive Agreement · Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement · Unregistered Sales of Equity Securities · Regulation FD Disclosure
Items 1.01, 2.03, 3.02, 7.01, 9.01
10-Q filing
Show 5 more recent filings
Entry into a Material Definitive Agreement · Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement · Unregistered Sales of Equity Securities
Items 1.01, 2.03, 3.02, 9.01
Entry into a Material Definitive Agreement · Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement · Unregistered Sales of Equity Securities · Amendments to Articles of Incorporation or Bylaws; Change in Fiscal Year
Items 1.01, 2.03, 3.02, 5.03, 9.01
Entry into a Material Definitive Agreement · Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement · Unregistered Sales of Equity Securities · Regulation FD Disclosure
Items 1.01, 2.03, 3.02, 7.01, 9.01
Entry into a Material Definitive Agreement · Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement · Unregistered Sales of Equity Securities
Items 1.01, 2.03, 3.02, 9.01
Entry into a Material Definitive Agreement · Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement · Unregistered Sales of Equity Securities
Items 1.01, 2.03, 3.02, 9.01
Financials
FY 2025 · USDSource
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balance sheet · annual statements
| Line item | FY 2025 | FY 2024 | FY 2023 | FY 2022 |
|---|---|---|---|---|
| ASSETS | ||||
| AssetsUSD | 31,823,595Source | 10,006,215Source | 11,545,580Source | 16,560,561Source |
| Property, Plant and Equipment, NetUSD | 14,345,741Source | 274,216Source | 360,495Source | 456,525Source |
| GoodwillUSD | — | — | 2,000,000Source | 4,200,000Source |
| Intangible Assets, Net (Excluding Goodwill)USD | 400,000Source | 450,000Source | — | — |
| Current assets: | ||||
| Cash and Cash Equivalents, at Carrying ValueUSD | 147,586Source | 287,546Source | 1,077,028Source | 356,754Source |
| Accounts Receivable, after Allowance for Credit Loss, CurrentUSD | 949,515Source | 1,170,944Source | 2,674,540Source | — |
| Inventory, NetUSD | 2,755,320Source | 4,555,311Source | 5,574,371Source | 7,731,380Source |
| Assets, CurrentUSD | 5,644,988Source | 6,325,679Source | 9,415,229Source | 9,908,675Source |
| Operating Lease, Right-of-Use AssetUSD | 2,248,784Source | 2,909,213Source | 1,244,496Source | 1,977,329Source |
| Other Assets, NoncurrentUSD | 11,832,866Source | 3,406,320Source | 1,769,856Source | 6,195,361Source |
| LIABILITIES AND EQUITY | ||||
| LiabilitiesUSD | 27,441,824Source | 17,638,097Source | 7,471,763Source | 5,207,442Source |
| Stockholders’ equity: | ||||
| Common Stock, Value, IssuedUSD | 3Source | 77Source | 9,005Source | 16,930Source |
| Additional Paid in CapitalUSD | 103,791,736Source | 57,453,843Source | 51,546,448Source | 45,448,824Source |
| Retained Earnings (Accumulated Deficit)USD | -99,411,489Source | -65,086,200Source | -47,481,836Source | -34,112,810Source |
| Stockholders' Equity Attributable to ParentUSD | 4,381,771Source | -7,631,882Source | 4,073,817Source | 11,353,119Source |
| Liabilities and EquityUSD | 31,823,595Source | 10,006,215Source | 11,545,580Source | 16,560,561Source |
| Current liabilities: | ||||
| Liabilities, CurrentUSD | 25,966,301Source | 15,265,907Source | 6,869,485Source | 4,222,609Source |
| Operating Lease, Liability, CurrentUSD | 797,447Source | 661,857Source | 669,002Source | 992,496Source |
| Accounts Payable, CurrentUSD | 3,502,362Source | — | — | — |
| Operating Lease, Liability, NoncurrentUSD | 1,475,523Source | 2,372,190Source | 602,278Source | 984,833Source |
| Additional Financial Items | ||||
| Deferred Revenue, CurrentUSD | 369,607Source | — | — | — |
cash flow · annual statements
| Line item | FY 2025 | FY 2024 | FY 2023 | FY 2022 |
|---|---|---|---|---|
| Cash flows from operating activities: | ||||
| Adjustments to reconcile net income to net cash provided by operating activities: | ||||
| Depreciation, Depletion and AmortizationUSD | 248,913Source | 239,777Source | 104,230Source | — |
| Share-based Payment Arrangement, Noncash ExpenseUSD | 531,251Source | — | — | — |
| Changes in operating assets and liabilities: | ||||
| Increase (Decrease) in Accounts ReceivableUSD | -221,429Source | — | — | — |
| Increase (Decrease) in InventoriesUSD | -1,799,991Source | -1,019,060Source | -1,446,401Source | 2,289,695Source |
| Increase (Decrease) in Accounts PayableUSD | 7,281,079Source | 2,428,978Source | -217,085Source | — |
| Net Cash Provided by (Used in) Operating ActivitiesUSD | -7,224,418Source | -7,018,324Source | -7,030,941Source | -6,828,136Source |
| Cash flows from investing activities: | ||||
| Net Cash Provided by (Used in) Investing ActivitiesUSD | -329,435Source | -3,090Source | -331,300Source | -10,268,308Source |
| Payments to Acquire Property, Plant, and EquipmentUSD | 329,435Source | 3,090Source | 6,300Source | 20,888Source |
| Cash flows from financing activities: | ||||
| Net Cash Provided by (Used in) Financing ActivitiesUSD | 10,038,394Source | 6,231,932Source | 8,153,183Source | 17,435,591Source |
| Cash, Cash Equivalents, Restricted Cash and Restricted Cash Equivalents, Period Increase (Decrease), Including Exchange Rate EffectUSD | 2,484,541Source | -789,482Source | 790,942Source | 339,147Source |
| Cash, Cash Equivalents, Restricted Cash and Restricted Cash EquivalentsUSD | 147,586Source | — | — | — |
| Supplemental disclosure of cash flow information: | ||||
| Interest Paid, Excluding Capitalized Interest, Operating ActivitiesUSD | 478,589Source | 295,053Source | 415,472Source | 270,146Source |
| Additional Financial Items | ||||
| AmortizationUSD | — | — | — | 1,000,457Source |
| Share-based Payment Arrangement, ExpenseUSD | 531,251Source | 656,250Source | — | — |
| DepreciationUSD | 198,913Source | 95,547Source | 104,229Source | 50,087Source |
| Depreciation, NonproductionUSD | — | — | — | 50,087Source |
| Gain (Loss) on Disposition of Property Plant EquipmentUSD | — | 6,179Source | 1,900Source | — |
| Gain (Loss) Related to Litigation SettlementUSD | -3,085,606Source | — | — | — |
| Gain (Loss) on Extinguishment of DebtUSD | -13,965,771Source | -1,422,307Source | 190,403Source | -1,376,756Source |
| GoodwillUSD | — | — | 2,000,000Source | 4,200,000Source |
| Goodwill, Impairment LossUSD | — | — | 1,912,559Source | — |
| InterestExpenseNonoperatingUSD | 2,527,342Source | 3,969,485Source | — | — |
| Inventory Write-downUSD | 247,000Source | 0Source | — | — |
| Investment Income, InterestUSD | 1,590Source | 1,364Source | 3,780Source | 5,578Source |
| Net Income (Loss) Attributable to ParentUSD | -34,325,289Source | -17,604,364Source | -9,731,701Source | -7,143,153Source |
| Operating ExpensesUSD | 14,564,675Source | 12,100,478Source | 10,563,931Source | 7,003,704Source |
| Operating Lease, ExpenseUSD | — | — | 871,032Source | — |
| Proceeds from Issuance of Common StockUSD | 2,517,949Source | — | 312,405Source | 9,603,791Source |
income statement · annual statements
| Line item | FY 2025 | FY 2024 | FY 2023 | FY 2022 |
|---|---|---|---|---|
| Total RevenueUSD | 9,522,109Source | 11,420,268Source | 15,998,196Source | 8,449,800Source |
| Cost of Goods and Services Sold | — | — | — | — |
| Operating Income (Loss)USD | -14,762,427Source | -12,220,115Source | -8,764,995Source | -5,063,286Source |
| Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling InterestUSD | -34,325,289Source | -17,604,364Source | -9,731,701Source | -7,143,153Source |
| Net Income (Loss) Attributable to ParentUSD | -34,325,289Source | -17,604,364Source | -9,731,701Source | -7,143,153Source |
| Earnings Per Share, BasicUSD per share | -63,214.16Source | -306.91Source | -3.81Source | -0.96Source |
| Earnings Per Share, DilutedUSD per share | -63,214.16Source | -306.91Source | -3.81Source | -0.29Source |
| Weighted Average Number of Shares Outstanding, Basicshares | 543Source | 57,360Source | 2,554,939Source | 7,469,000Source |
| Weighted Average Number of Shares Outstanding, Dilutedshares | 543Source | 57,360Source | 2,554,939Source | 24,333,000Source |
| Interest Expense (non-operating)USD | 2,527,342Source | 3,969,485Source | — | — |
| Additional Financial Items | ||||
| Depreciation, Depletion and Amortization, NonproductionUSD | 248,913Source | 145,548Source | 104,229Source | — |
| Gain (Loss) Related to Litigation SettlementUSD | -3,085,606Source | — | — | — |
| Goodwill, Impairment LossUSD | — | — | 1,912,559Source | — |
| Gross ProfitUSD | -197,752Source | -119,637Source | 1,798,936Source | 1,940,418Source |
| Interest ExpenseUSD | — | — | 363,567Source | 358,689Source |
| Investment Income, InterestUSD | 1,590Source | 1,364Source | 3,780Source | 5,578Source |
| Marketing and Advertising ExpenseUSD | 4,633,182Source | 2,354,809Source | 1,318,890Source | 507,503Source |
| Operating ExpensesUSD | 14,564,675Source | 12,100,478Source | 10,563,931Source | 7,003,704Source |
| Operating Lease, ExpenseUSD | — | — | 871,032Source | — |
| Other General and Administrative ExpenseUSD | 5,646,121Source | 6,049,555Source | 3,207,806Source | 3,190,092Source |
| Research and Development ExpenseUSD | 78,640Source | 385,800Source | 132,528Source | 746,871Source |
Offerings
Registration 333-294878
Filing attachments
ex99-1.htm · 8-K · 2026-09-17
EX-99.1 3 ex99-1.htm EX-99.1 Exhibit 99.1 FLY REBEL FLY: American Rebel Light Beer Launches Abraham Lincoln “Be a Rebel” Campaign Ahead of Philadelphia Eagles Home Opener From Lincoln to The Linc, America’s Patriotic Beer Builds on Pennsylvania Momentum and Prepares for Its First Regular-Season NFL Game-Day Service Latest “Historic Moments” Video Featuring Abraham Lincoln and American Rebel CEO Andy Ross is Now Featured on AmericanRebel.com Days Before Philadelphia’s September 13 NFL Home…
Read attachment ↗ex99-2.htm · 8-K · 2026-09-17
EX-99.2 4 ex99-2.htm EX-99.2 Exhibit 99.2 American Rebel Light Beer Invites Patriotic Music Fans to Black Oak Amphitheater Tonight for Big & Rich-Headlined 9/11 Tribute Honoring First Responders and America’s Military Craig Morgan, Andy Ross - American Rebel Holdings, Inc. (OTCID:AREB), Jacob Smalley and the Morgan County Line join a special evening of remembrance at Table Rock Lake; American Rebel Light Beer encourages fans to arrive early and show their support Craig Morgan, Andy Ross -…
Read attachment ↗ex99-1.htm · 8-K · 2026-09-09
EX-99.1 6 ex99-1.htm EX-99.1 Exhibit 99.1 CORRECTION FROM SOURCE: Champion Safe Builds Second-Half Momentum and Deepens Dealer Partnerships at the 2026 NBS Fall Semi-Annual Market (Event Title Correction: 2026 NBS Fall Semi-Annual Market) Nation’s Best Sports market delivers valuable dealer insight and reinforces Champion’s focus on production, fulfillment, dealer support and long-term growth PROVO, UT / ACCESS Newswire / September 1, 2026 / Champion Safe Company ( championsafe.com ), a …
Read attachment ↗ex99-1.htm · 8-K · 2026-08-31
EX-99.1 5 ex99-1.htm EX-99.1 Exhibit 99.1 CHAMPION SAFE ACCELERATES DEALER FULFILLMENT AND PRODUCTION MOMENTUM AT SPORTS INC AUGUST 2026 OUTDOOR SHOW With record dealer demand, expanded manufacturing resources, and execution-focused growth initiatives underway, Champion strengthens retailer partnerships ahead of the critical fall and holiday selling season. The Sports Inc Outdoor Show brings together leading outdoor suppliers and independently owned sporting goods retailers, creating a ke…
Read attachment ↗ex99-2.htm · 8-K · 2026-08-31
EX-99.2 6 ex99-2.htm EX-99.2 Exhibit 99.2 American Rebel Light Beer Releases George Washington Founding Fathers Campaign on AmericanRebelBeer. com Wednesday, 19 August 2026 07:45 AM Topic: Company Update Patriotic Video Featuring George Washington and American Rebel Holdings, Inc. (OTCID:AREB) CEO Andy Ross Now Available for Public Viewing as Part of the Company’s Growing “Historic Moments” and “Be A Rebel” Campaign New Founding Fathers Content Expands American Rebel Light Beer’s Ameri…
Read attachment ↗