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BCS

Notice of Proposed Sale · 144

BAIDU INC

BAIDFOTCEQUITYCurrent

Notice of Proposed Sale

Filed Jul 1, 2026Accepted Jul 1, 2026, 5:46 PM EDTFiling CIK 1329099Accession 0001958244-26-000422
Share

Structured filing — 144

primary_doc.xml

Open full document ↗

Notice of proposed sale. The proposed amounts below do not establish that a sale occurred.

Proposed-sale notice

Issuer
Baidu, Inc.
Issuer CIK
0001329099
SEC file number
000-51469
Phone
86-10-5992-8888
Person for whose account securities are to be sold
MELISSA DONGMIN MA
Relationships to issuer
AFFILIATE
Street
No. 10 Shangdi 10th Street
Street (continued)
Haidian District
City
Beijing
State / country code
F4
Postal code
100085

Securities proposed for sale

Securities proposed for sale · 1 reported row
SecurityProposed unitsAggregate market valueUnits outstandingApproximate sale dateExchangeBroker / market maker
ADS, each representing eight ordinary shares122,62913,756,521.22274,750,11907/06/2026NASDGoldman Sachs & Co. LLC

Broker / market maker — proposed row 1, entry 1

Name
Goldman Sachs & Co. LLC
Street
200 West Street
City
New York
State / country code
NY
Postal code
10282

Acquisition of securities to be sold

Acquisition of securities to be sold · 1 reported row
SecurityAcquiredNature of acquisitionAcquired fromAmount acquiredGift transactionPayment dateNature of payment
ADS, each representing eight ordinary shares01/01/2005Acquired from issuer in private transactionBaidu, Inc.122,629N01/01/2005For service rendered

Sales reported in the preceding three months

Sales reported in the preceding three months · 14 reported rows
SellerSecuritySale dateAmount soldGross proceeds
MELISSA DONGMIN MAADS, each representing eight ordinary shares04/01/20269,4841,064,615.99
MELISSA DONGMIN MAADS, each representing eight ordinary shares04/06/20269,4331,048,703.4
MELISSA DONGMIN MAADS, each representing eight ordinary shares04/13/20269,4331,052,741.67
MELISSA DONGMIN MAADS, each representing eight ordinary shares04/20/20269,4331,188,569.32
MELISSA DONGMIN MAADS, each representing eight ordinary shares04/27/20269,4331,207,810.75
MELISSA DONGMIN MAADS, each representing eight ordinary shares05/04/20269,4331,205,302.52
MELISSA DONGMIN MAADS, each representing eight ordinary shares05/11/20269,4331,377,697.2
MELISSA DONGMIN MAADS, each representing eight ordinary shares05/18/20269,4331,293,812.36
MELISSA DONGMIN MAADS, each representing eight ordinary shares05/26/20269,4331,192,520.8
MELISSA DONGMIN MAADS, each representing eight ordinary shares06/01/20269,4331,244,218.36
MELISSA DONGMIN MAADS, each representing eight ordinary shares06/08/20269,4331,131,810.96
MELISSA DONGMIN MAADS, each representing eight ordinary shares06/15/20269,4331,107,842.65
MELISSA DONGMIN MAADS, each representing eight ordinary shares06/22/20269,4331,052,357.74
MELISSA DONGMIN MAADS, each representing eight ordinary shares06/29/20269,4331,041,122.1

Seller — prior-sale row 1, entry 1

Name
MELISSA DONGMIN MA
Street
No. 10 Shangdi 10th Street
Street (continued)
Haidian District
City
Beijing
State / country code
F4
Postal code
100085

Seller — prior-sale row 2, entry 1

Name
MELISSA DONGMIN MA
Street
No. 10 Shangdi 10th Street
Street (continued)
Haidian District
City
Beijing
State / country code
F4
Postal code
100085

Seller — prior-sale row 3, entry 1

Name
MELISSA DONGMIN MA
Street
No. 10 Shangdi 10th Street
Street (continued)
Haidian District
City
Beijing
State / country code
F4
Postal code
100085

Seller — prior-sale row 4, entry 1

Name
MELISSA DONGMIN MA
Street
No. 10 Shangdi 10th Street
Street (continued)
Haidian District
City
Beijing
State / country code
F4
Postal code
100085

Seller — prior-sale row 5, entry 1

Name
MELISSA DONGMIN MA
Street
No. 10 Shangdi 10th Street
Street (continued)
Haidian District
City
Beijing
State / country code
F4
Postal code
100085

Seller — prior-sale row 6, entry 1

Name
MELISSA DONGMIN MA
Street
No. 10 Shangdi 10th Street
Street (continued)
Haidian District
City
Beijing
State / country code
F4
Postal code
100085

Seller — prior-sale row 7, entry 1

Name
MELISSA DONGMIN MA
Street
No. 10 Shangdi 10th Street
Street (continued)
Haidian District
City
Beijing
State / country code
F4
Postal code
100085

Seller — prior-sale row 8, entry 1

Name
MELISSA DONGMIN MA
Street
No. 10 Shangdi 10th Street
Street (continued)
Haidian District
City
Beijing
State / country code
F4
Postal code
100085

Seller — prior-sale row 9, entry 1

Name
MELISSA DONGMIN MA
Street
No. 10 Shangdi 10th Street
Street (continued)
Haidian District
City
Beijing
State / country code
F4
Postal code
100085

Seller — prior-sale row 10, entry 1

Name
MELISSA DONGMIN MA
Street
No. 10 Shangdi 10th Street
Street (continued)
Haidian District
City
Beijing
State / country code
F4
Postal code
100085

Seller — prior-sale row 11, entry 1

Name
MELISSA DONGMIN MA
Street
No. 10 Shangdi 10th Street
Street (continued)
Haidian District
City
Beijing
State / country code
F4
Postal code
100085

Seller — prior-sale row 12, entry 1

Name
MELISSA DONGMIN MA
Street
No. 10 Shangdi 10th Street
Street (continued)
Haidian District
City
Beijing
State / country code
F4
Postal code
100085

Seller — prior-sale row 13, entry 1

Name
MELISSA DONGMIN MA
Street
No. 10 Shangdi 10th Street
Street (continued)
Haidian District
City
Beijing
State / country code
F4
Postal code
100085

Seller — prior-sale row 14, entry 1

Name
MELISSA DONGMIN MA
Street
No. 10 Shangdi 10th Street
Street (continued)
Haidian District
City
Beijing
State / country code
F4
Postal code
100085

Prior-sale reporting

Nothing to report for the preceding three months
N

Remarks

The sales of shares set forth herein are made in connection with a selling plan dated 2025/12/23 that is intended to comply with Rule 10b5-1(c). The representation below regarding the sellers knowledge of material information was true as of the date the selling plan was entered into.

Notice signature

Notice date
07/01/2026
Signed
Goldman Sachs & Co. LLC on behalf of MELISSA DONGMIN MA
Plan adoption dates
12/23/2025

Company context

Founded in 2000, Baidu’s mission is to make the complicated world simpler through technology. Baidu is a leading AI company with strong Internet foundation, trading on Nasdaq under “BIDU” and HKEX under “9888”. One Baidu ADS represents eight Class A ordinary shares.

Current securities

Recent company filings

  1. 6-K filingOct 27, 2026
  2. S-8 filingOct 13, 2026
  3. 6-K filingOct 7, 2026
  4. 6-K filingOct 1, 2026
  5. 6-K filingSep 30, 2026

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