Notice of Proposed Sale · 144
AppFolio, Inc.
APPFNASDAQEQUITYCurrent
Notice of Proposed Sale
Structured filing — 144
primary_doc.xml
Notice of proposed sale. The proposed amounts below do not establish that a sale occurred.
Proposed-sale notice
- Issuer
- APPFOLIO, INC.
- Issuer CIK
- 0001433195
- SEC file number
- 001-37468
- Phone
- 8053646093
- Person for whose account securities are to be sold
- Maurice Duca J. Roth IRA
- Relationships to issuer
- 10% Stockholder
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Securities proposed for sale
| Security | Proposed units | Aggregate market value | Units outstanding | Approximate sale date | Exchange | Broker / market maker |
|---|---|---|---|---|---|---|
| Common | 2,200 | 492,228.00 | 24,126,151 | 11/04/2026 | NASDAQ | Morgan Stanley Smith Barney LLC Executive Financial Services |
Broker / market maker — proposed row 1, entry 1
- Name
- Morgan Stanley Smith Barney LLC Executive Financial Services
- Street
- 1 New York Plaza
- Street (continued)
- 8th Floor
- City
- New York
- State / country code
- NY
- Postal code
- 10004
Acquisition of securities to be sold
| Security | Acquired | Nature of acquisition | Acquired from | Amount acquired | Gift transaction | Payment date | Nature of payment |
|---|---|---|---|---|---|---|---|
| Common | 08/12/2009 | Direct from Issuer | Issuer | 2,200 | N | 08/12/2009 | N/A |
Sales reported in the preceding three months
| Seller | Security | Sale date | Amount sold | Gross proceeds |
|---|---|---|---|---|
| 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981 | Common | 08/21/2026 | 224 | 49,694.27 |
| 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca | Common | 08/21/2026 | 2,432 | 539,537.74 |
| 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981 | Common | 08/20/2026 | 1,600 | 348,442.08 |
| 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca | Common | 08/20/2026 | 5,600 | 1,219,547.28 |
| 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981 | Common | 08/19/2026 | 1,600 | 341,385.92 |
| 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca | Common | 08/19/2026 | 5,600 | 1,194,850.72 |
| 10b5-1 Sales for MSSB C/FMAURICE J DUCAROTH IRA | Common | 08/18/2026 | 657 | 133,642.21 |
| 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981 | Common | 08/18/2026 | 1,600 | 325,460.48 |
| 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca | Common | 08/18/2026 | 5,600 | 1,139,111.68 |
| 10b5-1 Sales for MSSB C/FMAURICE J DUCAROTH IRA | Common | 08/17/2026 | 3,500 | 685,595.40 |
| 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981 | Common | 08/17/2026 | 1,600 | 313,415.04 |
| 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca | Common | 08/17/2026 | 5,600 | 1,096,952.64 |
| 10b5-1 Sales for MSSB C/FMAURICE J DUCAROTH IRA | Common | 08/14/2026 | 3,500 | 707,443.45 |
| 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981 | Common | 08/14/2026 | 1,600 | 323,402.72 |
| 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca | Common | 08/14/2026 | 5,600 | 1,131,909.52 |
| 10b5-1 Sales for MSSB C/FMAURICE J DUCAROTH IRA | Common | 08/13/2026 | 3,500 | 695,317.00 |
| 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981 | Common | 08/13/2026 | 1,600 | 317,859.20 |
| 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca | Common | 08/13/2026 | 5,600 | 1,112,507.20 |
| 10b5-1 Sales for MSSB C/FMAURICE J DUCAROTH IRA | Common | 08/12/2026 | 3,500 | 689,237.15 |
| 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981 | Common | 08/12/2026 | 1,600 | 315,079.84 |
| 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca | Common | 08/12/2026 | 5,600 | 1,102,779.44 |
| 10b5-1 Sales for MSSB C/FMAURICE J DUCAROTH IRA | Common | 08/11/2026 | 3,500 | 703,432.80 |
| 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981 | Common | 08/11/2026 | 1,600 | 321,569.28 |
| 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca | Common | 08/11/2026 | 5,600 | 1,125,492.48 |
| 10b5-1 Sales for MSSB C/FMAURICE J DUCAROTH IRA | Common | 08/10/2026 | 3,500 | 694,483.30 |
| 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981 | Common | 08/10/2026 | 1,600 | 317,478.08 |
| 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca | Common | 08/10/2026 | 5,600 | 1,111,173.28 |
| 10b5-1 Sales for MSSB C/FMAURICE J DUCAROTH IRA | Common | 08/07/2026 | 3,500 | 694,075.90 |
| 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981 | Common | 08/07/2026 | 1,600 | 317,291.84 |
| 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca | Common | 08/07/2026 | 5,600 | 1,110,521.44 |
| 10b5-1 Sales for MSSB C/FMAURICE J DUCAROTH IRA | Common | 08/06/2026 | 3,500 | 675,676.40 |
| 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981 | Common | 08/06/2026 | 1,600 | 308,880.64 |
| 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca | Common | 08/06/2026 | 5,600 | 1,081,082.24 |
| 10b5-1 Sales for MSSB C/FMAURICE J DUCAROTH IRA | Common | 08/05/2026 | 3,500 | 681,521.05 |
| 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981 | Common | 08/05/2026 | 1,600 | 311,552.48 |
| 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca | Common | 08/05/2026 | 5,600 | 1,090,433.68 |
Seller — prior-sale row 1, entry 1
- Name
- 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 2, entry 1
- Name
- 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 3, entry 1
- Name
- 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 4, entry 1
- Name
- 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 5, entry 1
- Name
- 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 6, entry 1
- Name
- 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 7, entry 1
- Name
- 10b5-1 Sales for MSSB C/FMAURICE J DUCAROTH IRA
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 8, entry 1
- Name
- 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 9, entry 1
- Name
- 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 10, entry 1
- Name
- 10b5-1 Sales for MSSB C/FMAURICE J DUCAROTH IRA
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 11, entry 1
- Name
- 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 12, entry 1
- Name
- 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 13, entry 1
- Name
- 10b5-1 Sales for MSSB C/FMAURICE J DUCAROTH IRA
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 14, entry 1
- Name
- 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 15, entry 1
- Name
- 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 16, entry 1
- Name
- 10b5-1 Sales for MSSB C/FMAURICE J DUCAROTH IRA
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 17, entry 1
- Name
- 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 18, entry 1
- Name
- 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 19, entry 1
- Name
- 10b5-1 Sales for MSSB C/FMAURICE J DUCAROTH IRA
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 20, entry 1
- Name
- 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 21, entry 1
- Name
- 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 22, entry 1
- Name
- 10b5-1 Sales for MSSB C/FMAURICE J DUCAROTH IRA
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 23, entry 1
- Name
- 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 24, entry 1
- Name
- 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 25, entry 1
- Name
- 10b5-1 Sales for MSSB C/FMAURICE J DUCAROTH IRA
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 26, entry 1
- Name
- 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 27, entry 1
- Name
- 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 28, entry 1
- Name
- 10b5-1 Sales for MSSB C/FMAURICE J DUCAROTH IRA
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 29, entry 1
- Name
- 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 30, entry 1
- Name
- 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 31, entry 1
- Name
- 10b5-1 Sales for MSSB C/FMAURICE J DUCAROTH IRA
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 32, entry 1
- Name
- 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 33, entry 1
- Name
- 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 34, entry 1
- Name
- 10b5-1 Sales for MSSB C/FMAURICE J DUCAROTH IRA
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 35, entry 1
- Name
- 10b5-1 Sales for The Maurice J. Duca Family Trust Dated 03/25/1981
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Seller — prior-sale row 36, entry 1
- Name
- 10b5-1 Sales for Maurice Duca, Trustee IGSB Money Purchase Plan FBO Suzanne Duca
- Street
- 70 Castilian Drive
- City
- Santa Barbara
- State / country code
- CA
- Postal code
- 93117
Prior-sale reporting
- Nothing to report for the preceding three months
- N
Notice signature
- Notice date
- 11/04/2026
- Signed
- /s/ Maurice Joseph Duca
- Plan adoption dates
- 03/13/2026