Notice of Proposed Sale · 144
Playboy, Inc.
PLBYNASDAQEQUITYCurrent
Notice of Proposed Sale
Structured filing — 144
primary_doc.xml
Notice of proposed sale. The proposed amounts below do not establish that a sale occurred.
Proposed-sale notice
- Issuer
- Playboy, Inc.
- Issuer CIK
- 0001803914
- SEC file number
- 001-39312
- Phone
- 310-424-1800
- Person for whose account securities are to be sold
- Riley Christopher
- Relationships to issuer
- Officer
- Street
- 10960 WILSHIRE BLVD
- Street (continued)
- SUITE 2200
- City
- LOS ANGELES
- State / country code
- CA
- Postal code
- 90024
Securities proposed for sale
| Security | Proposed units | Aggregate market value | Units outstanding | Approximate sale date | Exchange | Broker / market maker |
|---|---|---|---|---|---|---|
| Common | 74,949 | 92,464.58 | 115,967,061 | 07/06/2026 | NASDAQ | Fidelity Brokerage Services LLC |
Broker / market maker — proposed row 1, entry 1
- Name
- Fidelity Brokerage Services LLC
- Street
- 900 Salem Street
- City
- Smithfield
- State / country code
- RI
- Postal code
- 02917
Acquisition of securities to be sold
| Security | Acquired | Nature of acquisition | Acquired from | Amount acquired | Gift transaction | Payment date | Nature of payment |
|---|---|---|---|---|---|---|---|
| Common | 07/01/2026 | Restricted Stock Vesting | Issuer | 74,949 | N | 07/01/2026 | Compensation |
Sales reported in the preceding three months
| Seller | Security | Sale date | Amount sold | Gross proceeds |
|---|---|---|---|---|
| Christopher A. Riley | Common | 04/24/2026 | 8,916 | 16,220.88 |
| Christopher A. Riley | Common | 05/04/2026 | 90,674 | 158,625.10 |
| Christopher A. Riley | Common | 05/05/2026 | 90,896 | 161,458.56 |
| Christopher A. Riley | Common | 07/02/2026 | 71,471 | 90,246.43 |
Seller — prior-sale row 1, entry 1
- Name
- Christopher A. Riley
- Street
- 10960 Wilshire Blvd
- Street (continued)
- Suite 2200
- City
- Los Angeles
- State / country code
- CA
- Postal code
- 90024
Seller — prior-sale row 2, entry 1
- Name
- Christopher A. Riley
- Street
- 10960 Wilshire Blvd
- Street (continued)
- Suite 2200
- City
- Los Angeles
- State / country code
- CA
- Postal code
- 90024
Seller — prior-sale row 3, entry 1
- Name
- Christopher A. Riley
- Street
- 10960 Wilshire Blvd
- Street (continued)
- Suite 2200
- City
- Los Angeles
- State / country code
- CA
- Postal code
- 90024
Seller — prior-sale row 4, entry 1
- Name
- Christopher A. Riley
- Street
- 10960 Wilshire Blvd
- Street (continued)
- Suite 2200
- City
- Los Angeles
- State / country code
- CA
- Postal code
- 90024
Prior-sale reporting
- Nothing to report for the preceding three months
- N
Remarks
Sale includes an amount necessary to cover a tax obligation resulting from the settlement of a vested equity award distribution.
Notice signature
- Notice date
- 07/06/2026
- Signed
- /s/Wade Moss, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Christopher A. Riley
Company context
Playboy (Nasdaq: PLBY) is a global pleasure and leisure company, built on one of the most globally recognized brands. By leveraging its iconic intellectual property, Playboy pursues an asset-light model across licensing, digital content, consumer products and experiential offerings, helping consumers worldwide to live more fulfilling lives. To learn more, please visit https://investors.playboy.com.