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BCS

Current Report · Items 2.02, 9.01 · 8-K

Purple Innovation, Inc.

PRPLNASDAQEQUITYCurrent

Results of Operations and Financial Condition

ITEM 2.02 RESULTS OF OPERATIONS AND FINANCIAL CONDITION On August 10, 2026, Purple Innovation, Inc. (the “Company”) issued a press release announcing its financial results for the second quarter ended June 30, 2026, and providing revised net revenue guidance for 2026. A copy of this press release is furnished as Exhibit 99.1 to this report and incorporated by reference herein.…

Filed Aug 10, 2026Accepted Aug 10, 2026, 4:55 PM EDTCIK 1643953Accession 0001213900-26-087318
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Company context

Purple exists to help people get the best sleep of their lives - by reducing pain, deepening sleep, and unlocking the potential for brighter dawns and better days. At the center of that mission is our signature innovation, the GelFlex Grid®. Originally developed in medical settings to support the body in its most vulnerable moments, the GelFlex Grid delivers a one-of-a-kind combination of pressure relief, alignment, and temperature balance that helps people fall asleep easier, stay asleep longer, and wake up with less pain.

Current securities

Historical securities (2)

Recent company filings

  1. Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of ListingOct 5, 2026
  2. 10-Q filingAug 11, 2026
  3. Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of ListingJul 22, 2026
  4. Material Modification to Rights of Security Holders · Amendments to Articles of Incorporation or Bylaws; Change in Fiscal YearJul 16, 2026
  5. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements · Submission of Matters to a Vote of Security HoldersJul 7, 2026

Registered securities in this filing

Purple Innovation, Inc. · 8-K · Filed 2026-08-10

As filed in this accession. Current/historical status below comes from the governed listing record; the cover itself remains exact to this filing.

Class A Common Stock, par value $0.0001 per share

Symbol
PRPL
Exchange
NASDAQ
Classification
COMMON
Status
Current
Filing context

Context: From2026-08-102026-08-10_custom_ClassCommonStockParValue0.0001PerShareMember

Dimensions: us-gaap:StatementClassOfStockAxis

Preferred Stock Purchase Rights

Symbol
Not supplied
Exchange
Not supplied
Classification
RIGHT
Filing context

Context: From2026-08-102026-08-10_custom_PreferredStockPurchaseRightsMember

Dimensions: us-gaap:StatementClassOfStockAxis

Accession 000121390026087318 · 2 registered-security cover members

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Disclosure sections

Items 2.02, 9.01

Select an item to read the extracted section. The as-filed document remains the primary evidence.

Item 2.02Item 2.02 - Results of Operations
ITEM 2.02 RESULTS OF OPERATIONS AND FINANCIAL CONDITION On August 10, 2026, Purple Innovation, Inc. (the “Company”) issued a press release announcing its financial results for the second quarter ended June 30, 2026, and providing revised net revenue guidance for 2026. A copy of this press release is furnished as Exhibit 99.1 to this report and incorporated by reference herein. The information furnished pursuant to this Item 2.02, including Exhibit 99.1 hereto, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and shall not be deemed to be incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such filing. The press release furnished herewith in Exhibit 99.1 contains non-GAAP financial measures. Management believes non-GAAP financial measures assist management and investors in evaluating and comparing period-to-period results and projections in a more meaningful and consistent manner. Reconciliations for these non-GAAP financial measures to the most directly comparable GAAP financial measures are included in the press release.
Filed exhibits (1)
EX-99.1 (by filename) ea030125701ex99-1.htm

EX-99.1 2 ea030125701ex99-1.htm PRESS RELEASE DATED AUGUST 10, 2026, REGARDING FINANCIAL RESULTS FOR THE SECOND QUARTER ENDED JUNE 30, 2026 Exhibit 99.1 Purple Innovation Reports Second Quarter 2026 Results Showroom Revenue Up 16.6% and Comparable Revenue Up 18% GAAP Net Loss of $3.2 Million in the Second Quarter Adjusted EBITDA Improves $4.4 Million to $2.1 Million Regains Compliance with Nasdaq Minimum Bid Price Requirement Lehi, Utah, August 10, 2026 - Purple Innovation, Inc. (NASDAQ: PRPL) (“Purple”), a comfort innovation company whose mattresses promise to give you “less pain, better sleep,” today announced results for the second quarter ended June 30, 2026. “The second quarter demonstrated continued progress in the areas we can control, even as industry conditions remained challenging and we fell short of our top-line expectations,” said Rob DeMartini, CEO of Purple Innovation. “Our direct-to-consumer business grew, led by another strong quarter in showrooms, while e-commerce trends improved sequentially for the third consecutive quarter. GAAP Net Loss and Adjusted EBITDA improved compared with last year, including the benefit from tariff refunds.” “These results …

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