Changes in Beneficial Ownership · 4
Trade Desk, Inc.
Changes in Beneficial Ownership
Structured filing — 4
wk-form4_1792619228.xml
Filing details
- Report period
- 2026-10-19
- Issuer
- Trade Desk, Inc.
- Issuer CIK
- 0001671933
- Trading symbol
- TTD
Reporting owner 1
- Name
- Green Jeffrey Terry
- Reporting owner CIK
- 0001671445
- Relationship
- Director · Officer · 10% owner
- Officer title
- President and CEO
- Address
- C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT STREET, VENTURA, CA, 93001
Derivative transactions
| Security | Conversion / exercise price (USD) | Transaction date | Code | Amount | A / D | Price (USD) | Exercisable | Expires | Underlying security | Underlying shares | Owned after | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Employee Stock Option (Right to Buy) | 74.898[F1] | 2026-10-19 | D · Form 4 | 215,720 | D | [F3] | [F2] | 2031-04-29 | Class A Common Stock | 215,720 | 0 | D |
| Employee Stock Option (Right to Buy) | 12.26 | 2026-10-19 | A · Form 4 | 215,720 | A | [F3] | [F2] | 2031-04-29 | Class A Common Stock | 215,720 | 215,720 | D |
| Employee Stock Option (Right to Buy) | 61.46 | 2026-10-19 | D · Form 4 | 215,696 | D | [F3] | [F4] | 2033-04-24 | Class A Common Stock | 215,696 | 0 | D |
| Employee Stock Option (Right to Buy) | 12.26 | 2026-10-19 | A · Form 4 | 215,696 | A | [F3] | [F4] | 2033-04-24 | Class A Common Stock | 215,696 | 215,696 | D |
| Employee Stock Option (Right to Buy) | 49.24 | 2026-10-19 | D · Form 4 | 450,045 | D | [F3] | [F5] | 2035-04-15 | Class A Common Stock | 450,045 | 0 | D |
| Employee Stock Option (Right to Buy) | 12.26 | 2026-10-19 | A · Form 4 | 450,045 | A | [F3] | [F5] | 2035-04-15 | Class A Common Stock | 450,045 | 450,045 | D |
| Employee Stock Option (Right to Buy) | 25 | 2026-10-19 | D · Form 4 | 737,028 | D | [F3] | [F6] | 2036-03-03 | Class A Common Stock | 737,028 | 0 | D |
| Employee Stock Option (Right to Buy) | 12.26 | 2026-10-19 | A · Form 4 | 737,028 | A | [F3] | [F6] | 2036-03-03 | Class A Common Stock | 737,028 | 737,028 | D |
Table key
- D · Form 4
- Disposition to the issuer under Rule 16b-3(e)
- D
- Direct
- A · Form 4
- Acquisition by grant, award or otherwise under Rule 16b-3(d)
- A
- Acquired
Footnotes
- F1
- This option was previously reported as covering 21,572 shares at an exercise price of $748.98 per share but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.↩ 1
- F3
- The transactions reported herein reflect a one-time stock option repricing (the "Option Repricing") under the Issuer's 2025 Incentive Award Plan effective on October 19, 2026 (the "Repricing Date"). Pursuant to the Option Repricing, the exercise price of the repriced options has been amended to reduce the exercise price to $12.26 per share, the closing price of the Issuer's Class A Common Stock on the Repricing Date. There is no change to the number of shares, the expiration dates or the vesting schedule of the repriced options. The Option Repricing was approved by the Issuer's stockholders on October 19, 2026. In order to exercise the repriced options at the new exercise price, the Reporting Person is required to remain in service with the Issuer through April 19, 2027, except for a termination by the Issuer without cause.↩ 1↩ 2↩ 3↩ 4↩ 5↩ 6↩ 7↩ 8
- F4
- The option was granted on April 24, 2023, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48) of the shares subject to the option vest on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.↩ 1↩ 2
Signature 1
- Signed
- /s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green
- Date
- 2026-10-21
Company context
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific.
Current securities
Recent company filings
- Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements · Submission of Matters to a Vote of Security HoldersOct 20, 2026
- DEFA14A filingOct 8, 2026
- SCHEDULE 13G - filed by STATE STREET CORP regarding Trade Desk, Inc.Oct 7, 2026
- SCHEDULE 13G/A - filed by BlackRock, Inc. regarding Trade Desk, Inc.Oct 5, 2026
- DEF 14A filingSep 18, 2026