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BCS

Changes in Beneficial Ownership · 4

Trade Desk, Inc.

Changes in Beneficial Ownership

Filed Oct 21, 2026Accepted Oct 21, 2026, 5:47 PM EDTFiling CIK 1671933Accession 0001671445-26-000012
Share

Structured filing — 4

wk-form4_1792619228.xml

Open full document ↗

Filing details

Report period
2026-10-19
Issuer
Trade Desk, Inc.
Issuer CIK
0001671933
Trading symbol
TTD

Reporting owner 1

Name
Green Jeffrey Terry
Reporting owner CIK
0001671445
Relationship
Director · Officer · 10% owner
Officer title
President and CEO
Address
C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT STREET, VENTURA, CA, 93001

Derivative transactions

Derivative transactions · 8 reported rows
SecurityConversion / exercise price (USD)Transaction dateCodeAmountA / DPrice (USD)ExercisableExpiresUnderlying securityUnderlying sharesOwned afterOwnership
Employee Stock Option (Right to Buy)74.898[F1]2026-10-19D · Form 4215,720D[F3][F2]2031-04-29Class A Common Stock215,7200D
Employee Stock Option (Right to Buy)12.262026-10-19A · Form 4215,720A[F3][F2]2031-04-29Class A Common Stock215,720215,720D
Employee Stock Option (Right to Buy)61.462026-10-19D · Form 4215,696D[F3][F4]2033-04-24Class A Common Stock215,6960D
Employee Stock Option (Right to Buy)12.262026-10-19A · Form 4215,696A[F3][F4]2033-04-24Class A Common Stock215,696215,696D
Employee Stock Option (Right to Buy)49.242026-10-19D · Form 4450,045D[F3][F5]2035-04-15Class A Common Stock450,0450D
Employee Stock Option (Right to Buy)12.262026-10-19A · Form 4450,045A[F3][F5]2035-04-15Class A Common Stock450,045450,045D
Employee Stock Option (Right to Buy)252026-10-19D · Form 4737,028D[F3][F6]2036-03-03Class A Common Stock737,0280D
Employee Stock Option (Right to Buy)12.262026-10-19A · Form 4737,028A[F3][F6]2036-03-03Class A Common Stock737,028737,028D
Table key
D · Form 4
Disposition to the issuer under Rule 16b-3(e)
D
Direct
A · Form 4
Acquisition by grant, award or otherwise under Rule 16b-3(d)
A
Acquired

Footnotes

F1
This option was previously reported as covering 21,572 shares at an exercise price of $748.98 per share but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.↩ 1
F2
The option is fully vested and exercisable.↩ 1↩ 2
F3
The transactions reported herein reflect a one-time stock option repricing (the "Option Repricing") under the Issuer's 2025 Incentive Award Plan effective on October 19, 2026 (the "Repricing Date"). Pursuant to the Option Repricing, the exercise price of the repriced options has been amended to reduce the exercise price to $12.26 per share, the closing price of the Issuer's Class A Common Stock on the Repricing Date. There is no change to the number of shares, the expiration dates or the vesting schedule of the repriced options. The Option Repricing was approved by the Issuer's stockholders on October 19, 2026. In order to exercise the repriced options at the new exercise price, the Reporting Person is required to remain in service with the Issuer through April 19, 2027, except for a termination by the Issuer without cause.↩ 1↩ 2↩ 3↩ 4↩ 5↩ 6↩ 7↩ 8
F4
The option was granted on April 24, 2023, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48) of the shares subject to the option vest on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.↩ 1↩ 2
F5
The option was granted on April 15, 2025, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.↩ 1↩ 2
F6
The option was granted on March 3, 2026, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.↩ 1↩ 2

Signature 1

Signed
/s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green
Date
2026-10-21

Company context

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific.

Current securities

Recent company filings

  1. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements · Submission of Matters to a Vote of Security HoldersOct 20, 2026
  2. DEFA14A filingOct 8, 2026
  3. SCHEDULE 13G - filed by STATE STREET CORP regarding Trade Desk, Inc.Oct 7, 2026
  4. SCHEDULE 13G/A - filed by BlackRock, Inc. regarding Trade Desk, Inc.Oct 5, 2026
  5. DEF 14A filingSep 18, 2026

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