Skip to content
Baker Capital StrategiesMARKETS. FILINGS. PERSPECTIVE.
Powered by THEMA

BAKER CAPITAL STRATEGIES

Get the free weekly BCS email.

Selected company filings and market updates, delivered by email. Your first report will follow soon.

  • Your weekly BCS reportMarket updates and links to filings you can explore.
  • THEMA at launchWe’ll send directions for setting up your filing alerts when THEMA officially opens.

One signup for the weekly email and your free THEMA Basic account at launch.

Already registered or a CSW member?Log in to THEMA →

At least 8 characters. This also creates your free THEMA account for launch.

You’re signing up for the weekly BCS email and THEMA launch/setup updates. Unsubscribe using the link in any email. Privacy policy · Terms

BCS

Changes in Beneficial Ownership · 4

Porch Group, Inc.

PRCHNASDAQEQUITYCurrent

Changes in Beneficial Ownership

Filed Oct 7, 2026Accepted Oct 7, 2026, 5:58 PM EDTFiling CIK 1784535Accession 0001515184-26-000041
Share

Structured filing — 4

wk-form4_1791410326.xml

Open full document ↗

Filing details

Report period
2025-10-06
Issuer
Porch Group, Inc.
Issuer CIK
0001784535
Trading symbol
PRCH

Reporting owner 1

Name
Ehrlichman Matt
Reporting owner CIK
0001515184
Relationship
Director · Officer · 10% owner
Officer title
CEO, CHAIRMAN AND FOUNDER
Address
411 FIRST AVENUE SOUTH, SUITE 501, SEATTLE, WA, 98104

Non-derivative transactions

Non-derivative transactions · 3 reported rows
SecurityTransaction dateCodeAmountA / DPrice (USD)Owned afterOwnership
Common Stock2026-10-05S · Form 4[F1]14,946D16.8398[F2]15,957,134D
Common Stock2026-10-06S · Form 4[F3]26,135D17.3515,930,999D
Common Stock2025-10-06S · Form 4[F4]29,254D17.3515,901,745D
Table key
S · Form 4
Sale on the market or privately
D
Direct

Non-derivative holdings

Non-derivative holdings · 1 reported row
SecurityAmount ownedOwnershipNature of ownership
Common Stock6,416,712I[F5]By LLC
Table key
I
Indirect

Footnotes

F1
This sale was required by the Issuer at its election (without any discretion by the Reporting Person), and represents shares sold to cover tax withholding obligations in connection with the vesting and settlement of restricted stock units ("RSUs") that vested on October 4, 2026 on the semi-annual vesting of the Reporting Person's April 4, 2025 RSU grant. The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of awards. The RSUs will continue to vest ratably every 6 months over the remaining 48-month vesting period which commenced on April 4, 2026, subject to the Reporting Person's continuous employment or service with the Issuer.↩ 1
F2
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $16.83 to $17.2713 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.↩ 1
F3
This sale was required by the Issuer at its election (without any discretion by the Reporting Person), and represents shares sold to cover tax withholding obligations in connection with the vesting and settlement of RSUs that vested on October 5, 2026 on the semi-annual vesting of the Reporting Person's April 5, 2024 RSU grant. The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of awards. The RSUs will continue to vest ratably every 6 months over the remaining 48-month vesting period which commenced on April 5, 2025, subject to the Reporting Person's continuous employment or service with the Issuer.↩ 1
F4
This sale was required by the Issuer at its election (without any discretion by the Reporting Person), and represents shares sold to cover tax withholding obligations in connection with the vesting and settlement of RSUs that vested on October 5, 2026 on the semi-annual vesting of the Reporting Person's April 7, 2023 RSU grant. The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of awards. The RSUs will continue to vest ratably every 6 months over the remaining 48-month vesting period which commenced on April 5, 2024, subject to the Reporting Person's continuous employment or service with the Issuer.↩ 1
F5
Issuer common stock held by West Equities, LLC over which the Reporting Person has sole voting and dispositive power.↩ 1

Signature 1

Signed
/s/Meghan Silver as Attorney-in-fact for Matthew Ehrlichman
Date
2026-10-07

Company context

Current securities

Historical securities (2)

Recent company filings

  1. Entry into a Material Definitive Agreement · Unregistered Sales of Equity Securities · Regulation FD DisclosureOct 13, 2026
  2. 144 filingOct 5, 2026
  3. 144 filingSep 14, 2026
  4. 144 filingSep 14, 2026
  5. 144 filingAug 5, 2026

Privacy choices

BCS measures page use with Google Analytics using regional consent settings. You can change your preference here. Charts and market data remain available.

Essential functions — always available. Security, navigation, registration and remembering these choices.

Audience analytics

Analytics cookies are off by default for visitors Google identifies in the EEA, UK or Switzerland until allowed. Limited measurement without analytics cookies may still occur under those regional defaults.

TradingView charts, quotes and the economic calendar load automatically as page content. TradingView receives network and browser information and may collect its own usage analytics. This choice controls BCS’s Google Analytics only.

Google advertising is not enabled. Direct sponsor links do not load advertising trackers on BCS.

Turning analytics off stops future Google Analytics activity here. It does not erase information already received by the provider. Read the privacy policy.