Current Report · Items 5.02, 7.01, 9.01 · 8-K

SBIG Holdings, Inc.

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements · Regulation FD Disclosure

Item 7.01 Regulation FD Disclosure. On March 17, 2025, the Company issued a press release announcing the Appointment and the Acquisition, a copy of which is attached hereto as Exhibit 99.1.…

Filed Mar 21, 2025Accepted Mar 21, 2025, 4:27 PM EDTCIK 1801602Accession 0001013762-25-001015

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Company context

SpringBig Holdings, Inc. (OTCQB: SBIG) is a leading provider of AI-powered marketing automation and omnichannel CRM software, serving regulated retail verticals including cannabis, iGaming, casino, alcohol, and nutraceuticals across the United States and Canada. The SpringBig platform enables retailers and brands to increase customer engagement, drive repeat purchases, and grow lifetime customer value through differentiated loyalty programs and consumer messaging. For more information, visit www.springbig.com.

Current securities

SBIGOTC · EQUITY · Current SBIGWOTC · WARRANT · Current

Historical securities (3)

TCACNASDAQ · EQUITY · Historical · closed Jun 14, 2022 TCACUNASDAQ · UNIT · Historical · closed Jun 15, 2022 TCACWNASDAQ · WARRANT · Historical · closed Jun 15, 2022

Recent company filings

Disclosure sections

Items 5.02, 7.01, 9.01

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Item 7.01Item 7.01 - Regulation FD Disclosure

Item 7.01 Regulation FD Disclosure. On March 17, 2025, the Company issued a press release announcing the Appointment and the Acquisition, a copy of which is attached hereto as Exhibit 99.1. The information in Item 7.01 and in the accompanying Exhibit 99.1 is being furnished and shall not be deemed “filed” for purposes of Section 18 of the Exchange Act, or otherwise subject to the liabilities of that section, nor shall they be deemed incorporated by reference in any filing under the Securities Act or the Exchange Act, regardless of any general incorporation language in such filing, except as expressly set forth by specific reference in such a filing.

Filed exhibits (1)

EX-99.1 (by filename) ea023518201ex99-1_springbig.htm

EX-99.1 3 ea023518201ex99-1_springbig.htm PRESS RELEASE ISSUED BY SPRINGBIG HOLDINGS, INC. ON MARCH 17, 2025 Exhibit 99.1 SpringBig Announces Acquisition of VICE CRM and Appointment of Jaret Christopher as Chief Executive Officer Boca Raton, Fla. - March 17, 2025 -- SpringBig Holdings, Inc. (“Springbig” or the “Company”) (OTCQX: SBIG), a leading provider of SaaS-based marketing solutions, consumer mobile app experiences, and omnichannel loyalty programs, today announced the acquisition of VICE CRM, an AI-enabled performance marketing platform designed to optimize ROI for consumer marketing campaigns in highly regulated industries. In addition, the Company has appointed VICE CRM founder, Jaret Christopher, as Chief Executive Officer effective April 1, 2025. Jaret Christopher brings extensive leadership experience in SaaS-based businesses and knowledge of the cannabis market. Most recently, Jaret was General Manager and Vice President, CRM Software at WM Technologies, Inc., a position he held until last year following the sale of Sprout, a CRM and marketing software company he founded, to WM Technologies, Inc. in 2021. Prior to starting Sprout in 2017, Jaret was founder and C…

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