Notice of Proposed Sale · 144
MediaAlpha, Inc.
MAXNYSEEQUITYCurrent
Notice of Proposed Sale
Structured filing — 144
primary_doc.xml
Notice of proposed sale. The proposed amounts below do not establish that a sale occurred.
Proposed-sale notice
- Issuer
- MediaAlpha, Inc.
- Issuer CIK
- 0001818383
- SEC file number
- 001-39671
- Phone
- 619-393-9368
- Person for whose account securities are to be sold
- Cramer Keith
- Relationships to issuer
- Officer
- Street
- 700 SOUTH FLOWER STREET
- Street (continued)
- SUITE 640
- City
- LOS ANGELES
- State / country code
- CA
- Postal code
- 90017
Securities proposed for sale
| Security | Proposed units | Aggregate market value | Units outstanding | Approximate sale date | Exchange | Broker / market maker |
|---|---|---|---|---|---|---|
| Common | 13,000 | 149,422.00 | 52,975,711 | 09/15/2026 | NYSE | Charles Schwab & Co., Inc. |
Broker / market maker — proposed row 1, entry 1
- Name
- Charles Schwab & Co., Inc.
- Street
- 3000 Schwab Way
- City
- Westlake
- State / country code
- TX
- Postal code
- 76262
Acquisition of securities to be sold
| Security | Acquired | Nature of acquisition | Acquired from | Amount acquired | Gift transaction | Payment date | Nature of payment |
|---|---|---|---|---|---|---|---|
| Common | 08/15/2026 | Restricted Stock Lapse | MediaAlpha, Inc. | 13,000 | N | 08/15/2026 | Equity Compensation |
Sales reported in the preceding three months
| Seller | Security | Sale date | Amount sold | Gross proceeds |
|---|---|---|---|---|
| Keith Cramer | MediaAlpha, Inc. | 06/15/2026 | 13,000 | 123,110.00 |
| Keith Cramer | MediaAlpha, Inc. | 07/15/2026 | 13,000 | 184,495.00 |
| Keith Cramer | MediaAlpha, Inc. | 08/17/2026 | 13,000 | 165,924.00 |
Seller — prior-sale row 1, entry 1
- Name
- Keith Cramer
- Street
- 700 SOUTH FLOWER STREET
- Street (continued)
- SUITE 640
- City
- LOS ANGELES
- State / country code
- CA
- Postal code
- 90017
Seller — prior-sale row 2, entry 1
- Name
- Keith Cramer
- Street
- 700 SOUTH FLOWER STREET
- Street (continued)
- SUITE 640
- City
- LOS ANGELES
- State / country code
- CA
- Postal code
- 90017
Seller — prior-sale row 3, entry 1
- Name
- Keith Cramer
- Street
- 700 SOUTH FLOWER STREET, SUITE 640
- City
- LOS ANGELES
- State / country code
- CA
- Postal code
- 90017
Prior-sale reporting
- Nothing to report for the preceding three months
- N
Notice signature
- Notice date
- 09/15/2026
- Signed
- Keith Cramer
- Plan adoption dates
- 09/05/2025
Recent company filings
- SCHEDULE 13D/A - filed by WHITE MOUNTAINS INSURANCE GROUP LTD regarding MediaAlpha, Inc.Oct 30, 2026
- 10-Q filingOct 28, 2026
- Results of Operations and Financial ConditionOct 28, 2026
- Entry into a Material Definitive AgreementSep 9, 2026
- Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements · Regulation FD DisclosureSep 3, 2026