Notice of Proposed Sale · 144
JFrog Ltd.
FROGNASDAQEQUITYCurrent
Notice of Proposed Sale
Structured filing — 144
primary_doc.xml
Notice of proposed sale. The proposed amounts below do not establish that a sale occurred.
Proposed-sale notice
- Issuer
- JFrog Ltd.
- Issuer CIK
- 0001800667
- SEC file number
- 001-39492
- Phone
- 4083291540
- Person for whose account securities are to be sold
- FREDERIC SIMON
- Relationships to issuer
- Director
- Street
- 270 E. Caribbean Drive
- City
- Sunnyvale
- State / country code
- CA
- Postal code
- 94089
Securities proposed for sale
| Security | Proposed units | Aggregate market value | Units outstanding | Approximate sale date | Exchange | Broker / market maker |
|---|---|---|---|---|---|---|
| Common | 360,000 | 30,974,400.00 | 123,301,311 | 08/13/2026 | NASDAQ | Morgan Stanley Smith Barney LLC Executive Financial Services |
Broker / market maker — proposed row 1, entry 1
- Name
- Morgan Stanley Smith Barney LLC Executive Financial Services
- Street
- 1 New York Plaza
- Street (continued)
- 8th Floor
- City
- New York
- State / country code
- NY
- Postal code
- 10004
Acquisition of securities to be sold
| Security | Acquired | Nature of acquisition | Acquired from | Amount acquired | Gift transaction | Payment date | Nature of payment |
|---|---|---|---|---|---|---|---|
| Common | 11/16/2013 | Founders Shares | Issuer | 360,000 | N | 11/16/2013 | N/A |
Sales reported in the preceding three months
| Seller | Security | Sale date | Amount sold | Gross proceeds |
|---|---|---|---|---|
| 10b5-1 Sales for FREDERIC SIMON | Common | 07/01/2026 | 120,000 | 10,928,724.00 |
| 10b5-1 Sales for FREDERIC SIMON | Common | 06/01/2026 | 120,000 | 10,300,656.00 |
| 10b5-1 Sales for FREDERIC SIMON | Common | 05/14/2026 | 117,500 | 7,494,089.75 |
Seller — prior-sale row 1, entry 1
- Name
- 10b5-1 Sales for FREDERIC SIMON
- Street
- 270 E. Caribbean Drive
- City
- Sunnyvale
- State / country code
- CA
- Postal code
- 94089
Seller — prior-sale row 2, entry 1
- Name
- 10b5-1 Sales for FREDERIC SIMON
- Street
- 270 E. Caribbean Drive
- City
- Sunnyvale
- State / country code
- CA
- Postal code
- 94089
Seller — prior-sale row 3, entry 1
- Name
- 10b5-1 Sales for FREDERIC SIMON
- Street
- 270 E. Caribbean Drive
- City
- Sunnyvale
- State / country code
- CA
- Postal code
- 94089
Prior-sale reporting
- Nothing to report for the preceding three months
- N
Notice signature
- Notice date
- 08/13/2026
- Signed
- /s/ Frederic Simon
- Plan adoption dates
- 08/12/2025
Company context
JFrog Ltd. (Nasdaq: FROG), the creator of the software supply chain system of record, is on a mission to create a world of trusted software delivery without friction from development to production, whether software is written by developers or by AI. Driven by a “Liquid Software” vision, the JFrog Platform is designed to help organizations manage, secure, and govern binaries, models, agents, and AI-generated assets, and distribute trusted software with speed, scale and control. The universal JFrog Platform is available as a SaaS service across all major cloud providers, as well as via self-managed and hybrid deployments. Millions of users and thousands of organizations worldwide, including a majority of the Fortune 100, depend on JFrog as a single source of truth to securely adopt AI and accelerate business transformation. Learn more at https://jfrog.com or follow us on X @JFrog.