Changes in Beneficial Ownership · 4
Viant Technology Inc.
DSPNASDAQEQUITYCurrent
Changes in Beneficial Ownership
Structured filing — 4
wk-form4_1792024248.xml
Filing details
- Report period
- 2026-10-13
- Issuer
- Viant Technology Inc.
- Issuer CIK
- 0001828791
- Trading symbol
- DSP
- Rule 10b5-1 indication
- Checked
Reporting owner 1
- Name
- MADDEN LARRY
- Reporting owner CIK
- 0001284309
- Relationship
- Officer
- Officer title
- Chief Financial Officer
- Address
- C/O VIANT TECHNOLOGY INC., 2722 MICHELSON DRIVE, SUITE 100, IRVINE, CA, 92612
Non-derivative transactions
| Security | Transaction date | Code | Amount | A / D | Price (USD) | Owned after | Ownership |
|---|---|---|---|---|---|---|---|
| Class A Common Stock | 2026-10-13 | S · Form 4[F1] | 20,711 | D | 13.136[F2] | 322,000 | D |
Table key
- S · Form 4
- Sale on the market or privately
- D
- Direct
Footnotes
- F1
- Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on June 17, 2026.↩ 1
- F2
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.93 to $13.31. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.↩ 1
Signature 1
- Signed
- /s/ Larry Madden
- Date
- 2026-10-14