Beneficial Ownership Report · SCHEDULE 13G
Under Armour, Inc.
Beneficial Ownership Report
Structured filing — SCHEDULE 13G
primary_doc.xml
Subject company
- Company
- Under Armour, Inc.
- Company CIK
- 0001336917
- Street
- 101 PERFORMANCE DRIVE
- City
- BALTIMORE
- State / country code
- MD
- Postal code
- 21230
Statement details
- Security class
- Class A Common Stock
- Event date
- 09/24/2026
- Rule designation
- Rule 13d-1(c)
Reporting person 1
- Name
- Frasers Group plc
- Citizenship / organization
- X0
- Reporting person type
- CO
- Group designation
- b
- Aggregate amount owned
- 16,576,500.00
- Percent of class
- 8.8
- Sole voting power
- 16,576,500.00
- Shared voting power
- 0.00
- Sole dispositive power
- 16,576,500.00
- Shared dispositive power
- 0.00
Reporting person 2
- Name
- MASH Beta Limited
- Citizenship / organization
- X0
- Reporting person type
- HC
- Group designation
- b
- Aggregate amount owned
- 16,576,500.00
- Percent of class
- 8.8
- Sole voting power
- 0.00
- Shared voting power
- 16,576,500.00
- Sole dispositive power
- 0.00
- Shared dispositive power
- 16,576,500.00
Reporting person 3
- Name
- MASH Holdings Limited
- Citizenship / organization
- X0
- Reporting person type
- HC
- Group designation
- b
- Aggregate amount owned
- 16,576,500.00
- Percent of class
- 8.8
- Sole voting power
- 0.00
- Shared voting power
- 16,576,500.00
- Sole dispositive power
- 0.00
- Shared dispositive power
- 16,576,500.00
Reporting person 4
- Name
- MASH Holdings Topco Limited
- Citizenship / organization
- X0
- Reporting person type
- HC
- Group designation
- b
- Aggregate amount owned
- 16,576,500.00
- Percent of class
- 8.8
- Sole voting power
- 0.00
- Shared voting power
- 16,576,500.00
- Sole dispositive power
- 0.00
- Shared dispositive power
- 16,576,500.00
Reporting person 5
- Name
- Michael Ashley
- Citizenship / organization
- X0
- Reporting person type
- IN
- Group designation
- b
- Aggregate amount owned
- 16,576,500.00
- Percent of class
- 8.8
- Sole voting power
- 0.00
- Shared voting power
- 16,576,500.00
- Sole dispositive power
- 0.00
- Shared dispositive power
- 16,576,500.00
Item 1
Issuer
Under Armour, Inc.
Principal executive office address
101 PERFORMANCE DRIVE, BALTIMORE, MARYLAND, 21230.
Item 2
Citizenship
(i) Frasers Group plc: England (ii) MASH Beta Limited: England (iii) MASH Holdings Limited: England (iv) MASH Holdings Topco Limited: England (v) Michael Ashley: United Kingdom
Filing person
This Schedule 13G is filed jointly by the following persons (collectively, the "Reporting Persons"): (i) Frasers Group plc (ii) MASH Beta Limited (iii) MASH Holdings Limited (iv) MASH Holdings Topco Limited (v) Michael Ashley The Reporting Persons have agreed to file this Schedule 13G jointly in accordance with Rule 13d-1(k) under the Securities Exchange Act of 1934, amended. The Joint Filing Agreement of the Reporting Persons is attached hereto as Exhibit A.
Principal business or residence address
(i) Frasers Group plc, Unit A, Brook Park East, Shirebrook, NG20 8RY (ii) MASH Beta Limited, Grenville Court, Britwell Road, Burnham, Buckinghamshire, SL1 8DF (iii) MASH Holdings Limited, Grenville Court, Britwell Road, Burnham, Buckinghamshire, SL1 8DF (iv) MASH Holdings Topco Limited, Grenville Court, Britwell Road, Burnham, Buckinghamshire, SL1 8DF (v) Michael Ashley, Grenville Court, Britwell Road, Burnham, Buckinghamshire, SL1 8DF
Item 3
Not applicable indication
Y
Item 4
Percent of class
The percentage of Class A Shares that are beneficially owned by each of the Reporting Persons are set forth in rows 9 and 11 of the second part of the cover page to this Schedule 13G, and such information is incorporated herein by reference. Specifically, such amount is approximately 8.78% of the outstanding shares of Class A Common Stock, based on 188,839,506 shares of Class A Common Stock outstanding as reported in the Issuer?s Annual Report on Form 10-K for the fiscal year ended March 31, 2026, filed with the Securities and Exchange Commission.
Amount beneficially owned
As of the date of this filing, Frasers Group plc directly holds 16,576,500 shares of Class A Common Stock of Under Armour, Inc. (?Class A Shares?). The Class A Shares are beneficially owned by each of the Reporting Persons are set forth in rows 9 and 11 of the second part of the cover page to this Schedule 13G, and such information is incorporated herein by reference. Neither the filing of this Schedule 13G nor the information contained herein shall be deemed to constitute an affirmation by any of the Reporting Persons that such person is the beneficial owner of the Class A Shares referred to herein for purposes of Section 13(d) or 13(g) of the Exchange Act, or for any other purpose, and such beneficial ownership is expressly disclaimed.
Sole voting power
The number of Class A Shares as to which each of the Reporting Persons has sole voting power is set forth in row 5 on the second part of the cover page to this Schedule 13G, and such information is incorporated herein by reference.
Shared voting power
The number of Class A Shares as to which each of the Reporting Persons has shared voting power is set forth in row 6 on the second part of the cover page to this Schedule 13G, and such information is incorporated herein by reference.
Sole dispositive power
The number of Class A Shares as to which each of the Reporting Persons has sole dispositive power is set forth in row 7 on the second part of the cover page to this Schedule 13G, and such information is incorporated herein by reference.
Shared dispositive power
The number of Class A Shares as to which each of the Reporting Persons has shared dispositive power is set forth in row 8 on the second part of the cover page to this Schedule 13G, and such information is incorporated herein by reference.
Item 5
Not applicable indication
Y
Ownership of 5% or less
N
Item 6
Not applicable indication
N
Ownership on behalf of another person
The shares of Class A Common Stock of the Issuer reported in this Schedule 13G are beneficially owned directly by Frasers Group plc. MASH Beta Limited is deemed to beneficially own the shares of Class A Common Stock reported herein by virtue of its 68.20% ownership interest in Frasers Group plc, which constitutes a controlling interest. MASH Holdings Limited is deemed to beneficially own the shares of Class A Common Stock reported herein by virtue of its control of MASH Beta Limited. MASH Holdings Limited holds 74% of the issued share capital of MASH Beta Limited directly, and an additional 26% of the issued share capital of MASH Beta Limited indirectly through MASH Alpha Limited, a wholly owned subsidiary of MASH Holdings Limited. Accordingly, MASH Holdings Limited controls 100% of MASH Beta Limited. MASH Holdings Topco Limited is deemed to beneficially own the shares of Class A Common Stock reported herein by virtue of its 100% ownership of MASH Holdings Limited. Michael Ashley is deemed to beneficially own the shares of Class A Common Stock reported herein by virtue of his 100% ownership of MASH Holdings Topco Limited. The filing of this Schedule 13G shall not be construed as an admission that any of MASH Beta Limited, MASH Holdings Limited, MASH Holdings Topco Limited, or Mike Michael Ashley is the beneficial owner of the shares of Class A Common Stock reported herein, except to the extent of their respective pecuniary interest therein.
Item 7
Not applicable indication
N
Subsidiaries
Frasers Group plc, a public limited company incorporated in England, is the subsidiary that directly acquired and holds the shares of Class A Common Stock of the Issuer reported herein.
Item 8
Not applicable indication
N
Group members
See Exhibit B, Identity of Group Members.
Item 9
Not applicable indication
Y
Item 10
Not applicable indication
N
Certifications
By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under § 240.14a-11.
Signature comments
Power of Attorney, Joint Filing Agreement, and Identity of Group Members are attached and incorporated by reference.
Signature 1
- Reporting person
- Frasers Group plc
- Signed
- Christopher Wootton
- Title
- Director
- Date
- 10/01/2026
Signature 2
- Reporting person
- MASH Beta Limited
- Signed
- Michael Ashley
- Title
- Director
- Date
- 10/01/2026
Signature 3
- Reporting person
- MASH Holdings Limited
- Signed
- Michael Ashley
- Title
- Director
- Date
- 10/01/2026
Signature 4
- Reporting person
- MASH Holdings Topco Limited
- Signed
- Michael Ashley
- Title
- Director
- Date
- 10/01/2026
Signature 5
- Reporting person
- Michael Ashley
- Signed
- Michael Ashley
- Title
- Individual
- Date
- 10/01/2026
Company context
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories. Designed to empower human performance, Under Armour’s innovative products and experiences are engineered to make athletes better.