Notice of Proposed Sale · 144
The Honest Company, Inc.
HNSTNASDAQEQUITYCurrent
Notice of Proposed Sale
Structured filing — 144
primary_doc.xml
Notice of proposed sale. The proposed amounts below do not establish that a sale occurred.
Proposed-sale notice
- Issuer
- The Honest Company, Inc.
- Issuer CIK
- 0001530979
- SEC file number
- 001-40378
- Phone
- 888-862-8818
- Person for whose account securities are to be sold
- Curtiss Bruce
- Relationships to issuer
- Officer
- Street
- 12130 Millennium Drive, #500
- City
- Los Angeles
- State / country code
- CA
- Postal code
- 90094
Securities proposed for sale
| Security | Proposed units | Aggregate market value | Units outstanding | Approximate sale date | Exchange | Broker / market maker |
|---|---|---|---|---|---|---|
| Common stock | 3,088 | 15,316.48 | 107,284,379 | 08/20/2026 | NASDAQ | E*Trade Securities LLC |
Broker / market maker — proposed row 1, entry 1
- Name
- E*Trade Securities LLC
- Street
- PO Box 484
- City
- Jersey City
- State / country code
- NJ
- Postal code
- 07303-0484
Acquisition of securities to be sold
| Security | Acquired | Nature of acquisition | Acquired from | Amount acquired | Gift transaction | Payment date | Nature of payment |
|---|---|---|---|---|---|---|---|
| Common Stock | 08/19/2026 | Shares acquired upon vesting of Restricted Stock Units awarded under the Issuer's 2023 Inducement Plan. | The Honest Company, Inc. | 12,680 | N | 08/19/2026 | Equity compensation |
Sales reported in the preceding three months
| Seller | Security | Sale date | Amount sold | Gross proceeds |
|---|---|---|---|---|
| Curtiss Bruce | Common stock | 05/20/2026 | 12,669 | 39,780.66 |
Seller — prior-sale row 1, entry 1
- Name
- Curtiss Bruce
- Street
- 12130 Millennium Drive
- Street (continued)
- Suite 500
- City
- Los Angeles
- State / country code
- CA
- Postal code
- 90094
Prior-sale reporting
- Nothing to report for the preceding three months
- N
Remarks
ALL SALES LISTED ON THIS FORM WERE SALES EFFECTED SOLELY TO COVER REQUIRED TAXES AND FEES DUE UPON THE VESTING AND SETTLEMENT OF RESTRICTED STOCK UNITS.
Notice signature
- Notice date
- 08/20/2026
- Signed
- /s/ Brendan Sheehey, Attorney-in-Fact