Current Report · Items 2.02, 9.01 · 8-K

Harley-Davidson, Inc.

HOGNYSEEQUITYCurrent

Results of Operations and Financial Condition

Item 2.02. Results of Operations and Financial Condition. On November 4, 2025, Harley-Davidson, Inc. (the “Company”) issued a press release (the “Press Release”) announcing the Company’s third quarter results for the financial period ended September 30, 2025. A copy of the Press Release is being furnished as Exhibit 99.1 to this Current Report on Form 8-K.

Filed Nov 4, 2025Accepted Nov 4, 2025, 6:50 AM ESTCIK 793952Accession 0001104659-25-105891

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Company context

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Our ambition is to maintain our place as the most desirable motorcycle brand in the world. Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, experiences, motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. Harley-Davidson also has a controlling interest in LiveWire Group, Inc., the first publicly traded all-electric motorcycle company in the United States. LiveWire is the future in the making for the pursuit of urban adventure and beyond. Drawing on its DNA as an agile disruptor from the lineage of Harley-Davidson and capitalizing on a decade of learnings in the EV sector, LiveWire's ambition is to be the most desirable electric motorcycle brand in the world. Learn more at harley-davidson.com and livewire.com.

Current securities

HOGNYSE · EQUITY · Current

Recent company filings

Disclosure sections

Items 2.02, 9.01

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Item 2.02Item 2.02 - Results of Operations

Filed exhibits (1)

EX-99.1 (by filename) tm2530006d1_ex99-1.htm

EX-99.1 2 tm2530006d1_ex99-1.htm EXHIBIT 99.1 Exhibit 99.1 FOR IMMEDIATE RELEASE Harley-Davidson Delivers Third Quarter Financial Results MILWAUKEE (November 4, 2025) - Harley-Davidson, Inc. (“Harley-Davidson,” “HDI,” or the “Company”) (NYSE: HOG) today reported third quarter 2025 results. “Our Q3 results demonstrate the positive impact of the HDFS transaction and reinforce the strategic value HDFS brings to Harley-Davidson’s overall business model. While retail sales remain challenged, I’m truly energized by what I’ve experienced across the Company, in dealerships, and with the broader rider community. While there is a lot of work ahead of us, our success begins with our dealers - when they thrive, Harley-Davidson thrives. Going forward you can expect an intensified focus on the key drivers of sustainable growth: strong and profitable dealerships, growing the powerful connection riders have with our brand, locally relevant marketing, and capital-efficient growth,” said Artie Starrs, President and Chief Executive Officer. Commenting on the HDFS transaction, Jonathan Root, Chief Financial Officer said: “The completion of the HDFS transaction with KKR and PIMCO marks a trans…

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