Notice of Proposed Sale · 144
Harley-Davidson, Inc.
HOGNYSEEQUITYCurrent
Notice of Proposed Sale
Structured filing — 144
primary_doc.xml
Notice of proposed sale. The proposed amounts below do not establish that a sale occurred.
Proposed-sale notice
- Issuer
- HARLEY-DAVIDSON, INC.
- Issuer CIK
- 0000793952
- SEC file number
- 001-09183
- Phone
- 414-343-8553
- Person for whose account securities are to be sold
- Root Jonathan R
- Relationships to issuer
- Officer
- Street
- 3700 W JUNEAU AVE
- City
- MILWAUKEE
- State / country code
- WI
- Postal code
- 53208
Securities proposed for sale
| Security | Proposed units | Aggregate market value | Units outstanding | Approximate sale date | Exchange | Broker / market maker |
|---|---|---|---|---|---|---|
| Common | 1,554 | 38,664.00 | 105,268,302 | 08/03/2026 | NYSE | Charles Schwab & Co., Inc. |
Broker / market maker — proposed row 1, entry 1
- Name
- Charles Schwab & Co., Inc.
- Street
- 3000 Schwab Way
- City
- Westlake
- State / country code
- TX
- Postal code
- 76262
Acquisition of securities to be sold
| Security | Acquired | Nature of acquisition | Acquired from | Amount acquired | Gift transaction | Payment date | Nature of payment |
|---|---|---|---|---|---|---|---|
| Common | 02/06/2025 | Restricted Stock Lapse | Harley-Davidson, Inc. | 1,554 | N | 02/06/2025 | Equity Compensation |
Sales reported in the preceding three months
| Seller | Security | Sale date | Amount sold | Gross proceeds |
|---|---|---|---|---|
| Jonathan R Root | HARLEY-DAVIDSON, INC. | 05/19/2026 | 1,554 | 37,622.00 |
| Jonathan R Root | HARLEY-DAVIDSON, INC | 06/01/2026 | 1,554 | 37,094.00 |
| Jonathan R Root | HARLEY-DAVIDSON, INC | 07/01/2026 | 1,554 | 37,980.00 |
Seller — prior-sale row 1, entry 1
- Name
- Jonathan R Root
- Street
- 3700 W JUNEAU AVE
- City
- MILWAUKEE
- State / country code
- WI
- Postal code
- 53208
Seller — prior-sale row 2, entry 1
- Name
- Jonathan R Root
- Street
- 3700 W JUNEAU AVE
- City
- MILWAUKEE
- State / country code
- WI
- Postal code
- 53208
Seller — prior-sale row 3, entry 1
- Name
- Jonathan R Root
- Street
- 3700 W JUNEAU AVE
- City
- MILWAUKEE
- State / country code
- WI
- Postal code
- 53208
Prior-sale reporting
- Nothing to report for the preceding three months
- N
Notice signature
- Notice date
- 08/03/2026
- Signed
- Jonathan R Root
- Plan adoption dates
- 02/17/2026
Company context
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Our ambition is to maintain our place as the most desirable motorcycle brand in the world. Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, experiences, motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. Harley-Davidson also has a controlling interest in LiveWire Group, Inc., the first publicly traded all-electric motorcycle company in the United States. LiveWire is the future in the making for the pursuit of urban adventure and beyond. Drawing on its DNA as an agile disruptor from the lineage of Harley-Davidson and capitalizing on a decade of learnings in the EV sector, LiveWire's ambition is to be the most desirable electric motorcycle brand in the world. Learn more at harley-davidson.com and livewire.com.
Current securities
Recent company filings
- Results of Operations and Financial Condition · Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory ArrangementsOct 29, 2026
- 144 filingSep 1, 2026
- 4 filingAug 13, 2026
- 144 filingAug 13, 2026
- SCHEDULE 13G - filed by DONALD SMITH & CO., INC. regarding HARLEY-DAVIDSON, INC.Aug 11, 2026