Exhibit 1
British American Tobacco p.l.c.
On 30 September 2026 the independent Trustee of the British American Tobacco Group Employee Trust released the following number of British American Tobacco p.l.c. ordinary shares of 25p each (the “Shares”) granted to the following person discharging managerial responsibilities under the Restricted Share Plan. Subsequent sales of shares are also set out below.
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||||
| a) | Name | Pascale Meulemeester | |||
| 2 | Reason for the notification | ||||
| a) | Position/status | Regional Director, Asia-Pacific, Middle East and Africa | |||
| b) | Initial notification /Amendment | Initial notification | |||
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||||
| a) | Name | British American Tobacco p.l.c. | |||
| b) | LEI | 213800FKA5MF17RJKT63 | |||
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||||
| Transaction 1 | |||||
| a) | Description of the financial instrument, type of instrument Identification code |
Ordinary shares of 25p each GB0002875804 | |||
| b) | Nature of the transaction | Shares released under the Restricted Share Plan | |||
| c) | Price(s) and volume(s) | ||||
| Price(s) | Volume(s) | ||||
| £nil | 770 | ||||
| d) | Aggregated information - Aggregated volume - Price |
£nil | |||
| e) | Date of the transaction | 2026-09-30 | |||
| f) | Place of the transaction | Outside a trading venue | |||
| Transaction 2 | |||||
| a) | Description of the financial instrument, type of instrument Identification code |
Ordinary shares of 25p each GB0002875804 | |||
| b) | Nature of the transaction | Sale of shares to meet tax liability arising on vesting of Restricted Share Plan awards | |||
| c) | Price(s) and volume(s) | ||||
| Price(s) | Volume(s) | ||||
| £41.803879 | 364 | ||||
| d) | Aggregated information - Aggregated volume - Price |
£15,216.61 | |||
| e) | Date of the transaction | 2026-09-30 | |||
| f) | Place of the transaction | Outside a trading venue | |||
Name of officer of issuer responsible for making notification: Nancy Jiang Date of notification: 2 October 2026