HUBSPOT, INC.

Item 2.02. Results of Operations and Financial Condition. Financial Guidance HubSpot, Inc. (the “Company”) reaffirms its revenue, non-GAAP operating income, and non-GAAP net income per common share guidance for the third quarter of fiscal year 2026, ended September 30, 2026, and for the fiscal year ending December 31, 2026, as provided in the Company’s earnings release that was previously furnished as Exhibit 99.1 to the Company’s Current Report on Form 8-K, as filed with the Securities and Exchange Commission (“SEC”) on August 5, 2026. The costs associated with the restructuring plan (the “Plan”) described in Item 2.05 below will be included in the Company’s GAAP results but will be excluded from the Company’s applicable non-GAAP results and guidance. The Company remains confident in achieving its longer-term operating margin targets shared at its Analyst Day on September 17, 2026. The information under this Item 2.02 is intended to be furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended (the “Securities Act”), or the Exchange Act, except as expressly set forth by specific reference in such filing.

Item 2.05. Costs Associated with Exit or Disposal Activities. On October 1, 2026, the Board of Directors of the Company authorized the Plan that results in the elimination of certain roles, impacting approximately 7% of the Company’s workforce. As the Company has evolved its strategy to have a deeper focus on delivering customer outcomes, it must also change how it organizes and operates. The Plan is designed to create a flatter, faster organization aligned to that strategy, with the resources to invest in the biggest opportunities that support the Company’s long-term growth and profitability objectives. The Company estimates that it will incur charges of approximately $65 million to $75 million in connection with the Plan, consisting primarily of future cash expenditures related to severance, notice period, employee transition and benefits payments. The Company will exclude the charges associated with the Plan from its non-GAAP financial measures. The Company expects to recognize the majority of these charges in the fourth quarter of fiscal year 2026. The Company expects the role eliminations to be substantially complete by the end of the first quarter of fiscal year 2027, subject to local law and consultation requirements, and substantially all related cash payments to be made by June 30, 2027. The charges the Company expects to incur, and the timing thereof, are subject to a number of assumptions, and actual expenses may differ materially from the estimates disclosed above. In addition, the Company may incur other charges or cash expenditures not currently contemplated due to unanticipated events that may occur, including in connection with the implementation of the Plan.

Item 7.01. Regulation FD Disclosure. An update to the Company’s employees from Yamini Rangan, the Company’s Chief Executive Officer, regarding the Plan is attached to this Current Report on Form 8-K as Exhibit 99.1 and is incorporated by reference into this Item 7.01. The information in this Item 7.01, including Exhibit 99.1, is being furnished and shall not be deemed “filed” for purposes of Section 18 of the Exchange Act, or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing made by the Company under the Securities Act or the Exchange Act, except as expressly set forth by specific reference in such filing.