Exhibit 4
British American Tobacco p.l.c.
Conditional Share Awards
On 1 September 2026, the Company granted six awards of British American Tobacco p.l.c. ordinary shares of 25p each (the “Shares”) to the following Executive Director (the “Awards”). The Awards are intended to replace long term incentives from the previous employer that were forfeited on joining the Company.
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||||
| a) | Name | Dragos Constantinescu | |||
| 2 | Reason for the notification | ||||
| a) | Position/status | Chief Financial Officer | |||
| b) | Initial notification /Amendment | Initial notification | |||
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||||
| a) | Name | British American Tobacco p.l.c. | |||
| b) | LEI | 213800FKA5MF17RJKT63 | |||
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||||
| a) | Description of the financial instrument, type of instrument Identification code |
Ordinary shares of 25p each GB0002875804 | |||
| b) | Nature of the transaction | Award of unrestricted shares, immediately available. | |||
| c) | Price(s) and volume(s) | ||||
| Price(s) | Volume(s) | ||||
| £41.29 | 12,254 | ||||
| d) | Aggregated information - Aggregated volume - Price |
12,254 £505,967.66 | |||
| e) | Date of the transaction | 2026-09-01 | |||
| f) | Place of the transaction | Outside a trading venue | |||
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||||
| a) | Name | Dragos Constantinescu | |||
| 2 | Reason for the notification | ||||
| a) | Position/status | Chief Financial Officer | |||
| b) | Initial notification /Amendment | Initial notification | |||
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||||
| a) | Name | British American Tobacco p.l.c. | |||
| b) | LEI | 213800FKA5MF17RJKT63 | |||
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||||
| a) | Description of the financial instrument, type of instrument Identification code |
Ordinary shares of 25p each GB0002875804 | |||
| b) | Nature of the transaction | Award of shares under the Restricted Share Plan which shall vest on 20 March 2027. | |||
| c) | Price(s) and volume(s) | ||||
| Price(s) | Volume(s) | ||||
| £41.29 | 14,091 | ||||
| d) | Aggregated information - Aggregated volume - Price |
14,091 £581,817.39 | |||
| e) | Date of the transaction | 2026-09-01 | |||
| f) | Place of the transaction | Outside a trading venue | |||
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||||
| a) | Name | Dragos Constantinescu | |||
| 2 | Reason for the notification | ||||
| a) | Position/status | Chief Financial Officer | |||
| b) | Initial notification /Amendment | Initial notification | |||
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||||
| a) | Name | British American Tobacco p.l.c. | |||
| b) | LEI | 213800FKA5MF17RJKT63 | |||
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||||
| a) | Description of the financial instrument, type of instrument Identification code |
Ordinary shares of 25p each GB0002875804 | |||
| b) | Nature of the transaction | Award of shares under the Restricted Share Plan which shall vest on 20 March 2028. | |||
| c) | Price(s) and volume(s) | ||||
| Price(s) | Volume(s) | ||||
| £41.29 | 23,266 | ||||
| d) | Aggregated information - Aggregated volume - Price |
23,266 £960,653.14 | |||
| e) | Date of the transaction | 2026-09-01 | |||
| f) | Place of the transaction | Outside a trading venue | |||
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||||
| a) | Name | Dragos Constantinescu | |||
| 2 | Reason for the notification | ||||
| a) | Position/status | Chief Financial Officer | |||
| b) | Initial notification /Amendment | Initial notification | |||
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||||
| a) | Name | British American Tobacco p.l.c. | |||
| b) | LEI | 213800FKA5MF17RJKT63 | |||
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||||
| a) | Description of the financial instrument, type of instrument Identification code |
Ordinary shares of 25p each GB0002875804 | |||
| b) | Nature of the transaction | Award of shares under the Restricted Share Plan which shall vest on 19 March 2029. | |||
| c) | Price(s) and volume(s) | ||||
| Price(s) | Volume(s) | ||||
| £41.29 | 8,304 | ||||
| d) | Aggregated information - Aggregated volume - Price |
8,304 £342,872.16 | |||
| e) | Date of the transaction | 2026-09-01 | |||
| f) | Place of the transaction | Outside a trading venue | |||
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||||
| a) | Name | Dragos Constantinescu | |||
| 2 | Reason for the notification | ||||
| a) | Position/status | Chief Financial Officer | |||
| b) | Initial notification /Amendment | Initial notification | |||
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||||
| a) | Name | British American Tobacco p.l.c. | |||
| b) | LEI | 213800FKA5MF17RJKT63 | |||
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||||
| a) | Description of the financial instrument, type of instrument Identification code |
Ordinary shares of 25p each GB0002875804 | |||
| b) | Nature of the transaction | Award of shares under the Restricted Share Plan which shall vest on 20 March 2030. | |||
| c) | Price(s) and volume(s) | ||||
| Price(s) | Volume(s) | ||||
| £41.29 | 3,320 | ||||
| d) | Aggregated information - Aggregated volume - Price |
3,320 £137,082.80 | |||
| e) | Date of the transaction | 2026-09-01 | |||
| f) | Place of the transaction | Outside a trading venue | |||
| 1 | Details of the person discharging managerial responsibilities/person closely associated | ||||
| a) | Name | Dragos Constantinescu | |||
| 2 | Reason for the notification | ||||
| a) | Position/status | Chief Financial Officer | |||
| b) | Initial notification /Amendment | Initial notification | |||
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||||
| a) | Name | British American Tobacco p.l.c. | |||
| b) | LEI | 213800FKA5MF17RJKT63 | |||
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||||
| a) | Description of the financial instrument, type of instrument Identification code |
Ordinary shares of 25p each GB0002875804 | |||
| b) | Nature of the transaction | Award of shares under the Performance Share Plan which will vest to the extent that the performance conditions are satisfied at the end of the three-year performance period. The shares will be released following a holding period of two years on 1 September 2031. The volume below represents the maximum number of Shares that could vest assuming performance conditions are met in full. | |||
| c) | Price(s) and volume(s) | ||||
| Price(s) | Volume(s) | ||||
| £45.00 | 63,777 | ||||
| d) | Aggregated information - Aggregated volume - Price |
63,777 £2,869,965.00 | |||
| e) | Date of the transaction | 2026-09-01 | |||
| f) | Place of the transaction | Outside a trading venue | |||
Name of officer of issuer responsible for making notification: Nancy Jiang Date of notification: 2 September 2026