Notice of Proposed Sale · 144
Fold Holdings, Inc.
FLDNASDAQEQUITYCurrent
Notice of Proposed Sale
Structured filing — 144
primary_doc.xml
Notice of proposed sale. The proposed amounts below do not establish that a sale occurred.
Proposed-sale notice
- Issuer
- Fold Holdings, Inc.
- Issuer CIK
- 0001889123
- SEC file number
- 001-41168
- Phone
- 8663653277
- Person for whose account securities are to be sold
- Reeves William Brian Poppic
- Relationships to issuer
- Officer · Director
- Street
- 2942 NORTH 24TH STREET SUITE 115, #42035
- City
- PHOENIX
- State / country code
- AZ
- Postal code
- 85016
Securities proposed for sale
| Security | Proposed units | Aggregate market value | Units outstanding | Approximate sale date | Exchange | Broker / market maker |
|---|---|---|---|---|---|---|
| Common | 5,304 | 2,813.24 | 55,077,187 | 10/02/2026 | NASDAQ | Fidelity Brokerage Services LLC |
Broker / market maker — proposed row 1, entry 1
- Name
- Fidelity Brokerage Services LLC
- Street
- 900 Salem Street
- City
- Smithfield
- State / country code
- RI
- Postal code
- 02917
Acquisition of securities to be sold
| Security | Acquired | Nature of acquisition | Acquired from | Amount acquired | Gift transaction | Payment date | Nature of payment |
|---|---|---|---|---|---|---|---|
| Common | 10/01/2026 | Restricted Stock Vesting | Issuer | 5,304 | N | 10/01/2026 | Compensation |
Sales reported in the preceding three months
| Seller | Security | Sale date | Amount sold | Gross proceeds |
|---|---|---|---|---|
| William Reeves | Common | 07/02/2026 | 4,868 | 2,396.51 |
| William Reeves | Common | 08/03/2026 | 5,082 | 2,386.51 |
| William Reeves | Common | 08/18/2026 | 9,616 | 4,340.09 |
| William Reeves | Common | 08/19/2026 | 9,480 | 4,284.96 |
| William Reeves | Common | 08/20/2026 | 8,911 | 4,238.07 |
| William Reeves | Common | 08/21/2026 | 10,045 | 4,896.94 |
| William Reeves | Common | 08/24/2026 | 8,905 | 4,255.70 |
| William Reeves | Common | 08/25/2026 | 9,427 | 4,672.02 |
| William Reeves | Common | 09/02/2026 | 5,781 | 2,640.18 |
Seller — prior-sale row 1, entry 1
- Name
- William Reeves
- Street
- 2942 North 24th Street
- Street (continued)
- Suite 115, #42035
- City
- Phoenix
- State / country code
- AZ
- Postal code
- 85016
Seller — prior-sale row 2, entry 1
- Name
- William Reeves
- Street
- 2942 North 24th Street
- Street (continued)
- Suite 115, #42035
- City
- Phoenix
- State / country code
- AZ
- Postal code
- 85016
Seller — prior-sale row 3, entry 1
- Name
- William Reeves
- Street
- 2942 North 24th Street
- Street (continued)
- Suite 115, #42035
- City
- Phoenix
- State / country code
- AZ
- Postal code
- 85016
Seller — prior-sale row 4, entry 1
- Name
- William Reeves
- Street
- 2942 North 24th Street
- Street (continued)
- Suite 115, #42035
- City
- Phoenix
- State / country code
- AZ
- Postal code
- 85016
Seller — prior-sale row 5, entry 1
- Name
- William Reeves
- Street
- 2942 North 24th Street
- Street (continued)
- Suite 115, #42035
- City
- Phoenix
- State / country code
- AZ
- Postal code
- 85016
Seller — prior-sale row 6, entry 1
- Name
- William Reeves
- Street
- 2942 North 24th Street
- Street (continued)
- Suite 115, #42035
- City
- Phoenix
- State / country code
- AZ
- Postal code
- 85016
Seller — prior-sale row 7, entry 1
- Name
- William Reeves
- Street
- 2942 North 24th Street
- Street (continued)
- Suite 115, #42035
- City
- Phoenix
- State / country code
- AZ
- Postal code
- 85016
Seller — prior-sale row 8, entry 1
- Name
- William Reeves
- Street
- 2942 North 24th Street
- Street (continued)
- Suite 115, #42035
- City
- Phoenix
- State / country code
- AZ
- Postal code
- 85016
Seller — prior-sale row 9, entry 1
- Name
- William Reeves
- Street
- 2942 North 24th Street
- Street (continued)
- Suite 115, #42035
- City
- Phoenix
- State / country code
- AZ
- Postal code
- 85016
Prior-sale reporting
- Nothing to report for the preceding three months
- N
Remarks
Sale includes an amount necessary to cover a tax obligation resulting from the settlement of a vested equity award distribution.
Notice signature
- Notice date
- 10/02/2026
- Signed
- /s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for William Reeves
Company context
Fold (NASDAQ: FLD) is the first publicly traded bitcoin financial services company, making it easy for individuals and businesses to earn, save, and use bitcoin. Fold has built a financial services platform that operates across both U.S. dollars and bitcoin, and is designed to connect these systems in a seamless manner. Fold’s consumer offerings include an FDIC-insured checking account, a Visa debit card (the "Fold Debit Card"), a Visa credit card (the "Fold Credit Card"), bill payment services, a bitcoin gift card, and an extensive catalog of merchant reward offers. The Company also offers various forms of bitcoin buying and selling with low-to-zero fees and insured custody.