Notice of Proposed Sale · 144
Ethos Technologies Inc.
Notice of Proposed Sale
Structured filing — 144
primary_doc.xml
Notice of proposed sale. The proposed amounts below do not establish that a sale occurred.
Proposed-sale notice
- Issuer
- Ethos Technologies Inc.
- Issuer CIK
- 0001788451
- SEC file number
- 001-43065
- Phone
- (415) 915-0665
- Person for whose account securities are to be sold
- Colis Peter George
- Relationships to issuer
- Officer · Director
- Street
- 1606 HEADWAY CIRCLE
- Street (continued)
- #9013
- City
- AUSTIN
- State / country code
- TX
- Postal code
- 78754
Securities proposed for sale
| Security | Proposed units | Aggregate market value | Units outstanding | Approximate sale date | Exchange | Broker / market maker |
|---|---|---|---|---|---|---|
| Common | 28,600 | 954,488.00 | 31,554,807 | 08/21/2026 | NASDAQ | Charles Schwab & Co., Inc. |
Broker / market maker — proposed row 1, entry 1
- Name
- Charles Schwab & Co., Inc.
- Street
- 3000 Schwab Way
- City
- Westlake
- State / country code
- TX
- Postal code
- 76262
Acquisition of securities to be sold
| Security | Acquired | Nature of acquisition | Acquired from | Amount acquired | Gift transaction | Payment date | Nature of payment |
|---|---|---|---|---|---|---|---|
| Common | 08/15/2026 | Restricted Stock Lapse | Ethos Technologies Inc. | 28,600 | N | 08/15/2026 | Equity Compensation |
Sales reported in the preceding three months
| Seller | Security | Sale date | Amount sold | Gross proceeds |
|---|---|---|---|---|
| Peter George Colis | Ethos Technologies Inc. | 08/17/2026 | 29,342 | 1,003,001.00 |
| Peter George Colis | Ethos Technologies Inc. | 08/19/2026 | 27,924 | 921,366.00 |
| Peter George Colis | Ethos Technologies Inc. | 08/20/2026 | 27,924 | 919,514.00 |
Seller — prior-sale row 1, entry 1
- Name
- Peter George Colis
- Street
- 1606 HEADWAY CIRCLE
- Street (continued)
- #9013
- City
- AUSTIN
- State / country code
- TX
- Postal code
- 78754
Seller — prior-sale row 2, entry 1
- Name
- Peter George Colis
- Street
- 1606 HEADWAY CIRCLE
- Street (continued)
- #9013
- City
- AUSTIN
- State / country code
- TX
- Postal code
- 78754
Seller — prior-sale row 3, entry 1
- Name
- Peter George Colis
- Street
- 1606 HEADWAY CIRCLE
- Street (continued)
- #9013
- City
- AUSTIN
- State / country code
- TX
- Postal code
- 78754
Prior-sale reporting
- Nothing to report for the preceding three months
- N
Notice signature
- Notice date
- 08/21/2026
- Signed
- Peter George Colis
- Plan adoption dates
- 05/12/2026
Company context
Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.